In this episode of Demand Bites, host Ross Howard sits down with Julie Smutko, Head of Demand Generation at Verse.ai, to explore the power of thought leadership, lead scoring, and nurturing strategies that actually work.

Julie shares her journey in demand generation, the importance of building trust with your ideal customer profile, and the practical frameworks Verse.ai uses to qualify, nurture, and convert leads into pipeline revenue.

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Stay tuned for more insights from top B2B marketing leaders!

Chapter Markers:

(01:19) Julie’s Career Journey in Marketing & Demand Generation 

(03:01) Building the Demand Generation Function at Verse AI 

(04:52) Why Thought Leadership is Essential in B2B Marketing 

(05:09) The Lead Handoff Process: Marketing to Sales 

(07:51) Understanding Lead Scoring & Qualification 

(10:52) The Impact of ROI Calculators & Content-Driven Strategies

Useful Links:

Connect with Julie Smutko on LinkedIn: https://www.linkedin.com/in/juliesmutko/

Learn more about Verse.ai: https://verse.ai/