Focus Discussion of the Week:

35% of new home buyers were uncertain or overwhelmed about the new construction process. This means that it’s vital to provide information every step of the way. Make sure nothing gets lost in translation — and minimize the uncertainty — by providing the resources and content for buyers to understand your product and processes. Ashley Durham from Stone Martin Builders joins the show to discuss how her team keeps their buyers informed and engaged.

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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.