As someone who’s held head coaching positions at three very different institutions, Jason Watson is very familiar with building new cultures. He’s coached and found success at BYU, Arizona State and now Arkansas, where he led the Razorbacks to the Regional finals of the 2023 NCAA Tournament. Jason works very intentionally to shift culture and establish trust with his athletes by being transparent with feelings and expectations – both his players’ and his own – encouraging feedback and adapting strategies to it, and becoming more unstructured in communications with his players. His goal is for his athletes to know him as other people in his life.