What does it take to build a successful partnership and navigate the complexities of client relationships in the IT industry?

In this IAMCP Profiles in Partnership episode, Anthony Carrano and Rudy Rodriguez engage in a compelling discussion with Craig Zimmerman of Big Cloud Consultants and Jason Makevich of Greenlight Cyber. Their conversation highlights the art of forging effective partnerships and understanding client needs.

Throughout this episode, Anthony, Rudy, Craig, and Jason explore:

• Building Trust and Effective Partnerships: Craig and Jason share their experiences with IAMCP and how they have leveraged networking to foster solid, trust-based relationships. Discover their approaches to finding the right partners and the role of the IAMCP code of ethics in maintaining these crucial connections.
• Navigating Client Relationships: Learn how Craig and Jason handle diverse client needs, from those who prefer minimal interaction to those requiring detailed risk management discussions. Gain insights into their strategies for creating "raving fans" out of challenging client situations, emphasizing the importance of understanding client pain points and goals.
• The Value of Face-to-Face Interaction: Craig and Jason discuss the significance of in-person meetings in solidifying client trust and closing deals. Hear their firsthand experiences and why personal interactions can be pivotal in successful partnerships.
• Leveraging IAMCP Resources: The episode underscores the benefits of IAMCP membership in accessing valuable resources and opportunities. Craig and Jason's stories illustrate how the network supports growth and collaboration within the IT community.

This episode offers valuable lessons on building and sustaining impactful partnerships and delivering exceptional client service. Craig and Jason's insights will inspire you to enhance your collaboration and client engagement approach.

Listener Links / Resources

International Association of Microsoft Channel Partners

Partners:
Craig Zimmerman LinkedIn, COO at Big Cloud Consultants
Jason Makevich LinkedIn, CEO at Greenlight

Show Hosts:
Anthony Carrano (LinkedIn), Managing Partner at Dunamis Marketing
Rudy Rodriguez (LinkedIn), Managing Partner at Dunamis Marketing