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In this episode, we will be joined by Brett Spencer, the Vice President of Sales for Laticrete North America. Brett has an extensive background in the sales industry, having started as a regional sales representative and worked his way up to his current position. He is well-versed in the concept of value creation and how it can benefit contractors and sales teams in the construction industry.

Brett will discuss the importance of delivering value to customers beyond just the installation process. He will highlight how simply raising prices is not enough, and contractors must understand and meet the needs of their clients in order to create lasting value. He will share insights on how contractors can identify their clients' pain points, provide solutions, and exceed customer expectations to create a differentiated value proposition.

Furthermore, Brett will discuss how value creation can also benefit sales teams and manufacturers in the construction industry. He will share strategies on how sales teams can effectively communicate the value of their products and services to supply houses, distributors, and other stakeholders in the supply chain. He will also highlight the role of customer service, relationship building, and ongoing support in creating value that leads to long-term business success.

Join us as we listen to Brett's insights on how contractors can go beyond simply raising prices and truly create value for their clients. Learn from his experience in the sales industry and gain valuable strategies to differentiate yourself in the market, build strong customer relationships, and deliver exceptional value that leads to business growth.

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