Video personalization is evolving to become the full proof solution for quality lead generation. The perceived limitations like spending $$$$ to outsource videos and thinking about videos for only a big brand campaign is a thing of the past now. Tyler joins us to talk about:

- How to build a culture where people aren’t intimidated to incorporate videos

- Why the goals for any video campaign shouldn’t be views but conversion

- How to associate videos to individual accounts

- How to increase the lifeline of videos, and

- How to take your video marketing to a next level: a 3-step approach