A Brave New's Art Director Phil Padilla brings with him over 15 years of experience, including 12 years of freelancing for some of the top Seattle creative agencies including Touch Worldwide and Hey, Advertising. Through this he has partnered with brands like Starbucks, Microsoft, and Philips to build expert branding and product development. His work has been recognized twice by the M Award for custom product packaging. Phil is a content creator consistently recognized by partners as being a story-builder, embracing change with enthusiasm, owning major project deliverables from beginning to end, and achieving positive business results. 

What you'll learn about in this episode:

• How to approach building a comprehensive visual system for your brand
• Techniques for expanding the boundaries of an established brand while honoring the existing brand
• How to works with stakeholders through the change management process
• Which parts of your visual system you should be more careful about changing
• Ways to incorporate your overall brand strategy into your visuals
• How to build your brand visuals in a modular way that will make building out brand assets easier and more efficient
• How to evolve your brand after launch without losing the cohesiveness of the visual system
• What Phil and Josh are most excited about the new visual brand displayed launched on the A Brave New website

Additional resources: 

• Josh Dougherty on LinkedIn

• Phil Padilla on LinkedIn

• A Brave New's Website