Building What's Next

In this episode of Building What’s Next, host Peter Weingard is joined by co-host Gurvinder Singh Sahni, Altimetrik’s Global CMO, for a conversation with Larry Dignan — Editor in Chief of Constellation Insights at Constellation Research and a two-decade veteran of covering enterprise technology (formerly Editor in Chief at ZDNet and Celonis Media).

Larry has spent the year tracking how enterprises are moving past AI hype and into execution, and he brings the receipts: why “token maxing” and “FTE maxing” were vanity metrics in disguise, why regulated industries like financial services and pharma are quietly pulling ahead, and why the build-your-own “AI factory” model may already be peaking in favor of more distributed infrastructure. He also makes the case that 2027 will be defined by AI governance, as enterprises confront the liability and control questions that come with deploying autonomous agents at scale.

Along the way, Peter shares how Altimetrik used AI to execute a full company rebrand — 10,000 employees across 16 countries — in just six weeks, and why Larry’s take on AI models as “great interns” (useful, fast, but still needing real oversight) rings true for every team putting this technology into production.

Topics covered:

Why 2026 marks the “grown-up era” of enterprise AI
The shift from vanity metrics to business outcomes
Why regulated industries (financial services, pharma) are ahead on AI
The case against the “AI factory” build-it-all-yourself model
Why 2027 will be the year of AI governance
Using AI to execute a global brand refresh at speed

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In this episode of Building What's Next, host Peter Weingard sits down with Abigail Posner, a Harvard-trained anthropologist, former Director of U.S. Creative Works at Google, and one of the leading voices on creativity and leadership in the age of AI.

Abigail has spent her career studying what makes humans irreplaceable, from advertising to Google to the stage, and she's built a framework around it. Your "Human Code," the originality, curiosity, and human edge that no algorithm can replicate. In this conversation, she and Peter dig into how leaders can unlock that edge, why creativity is becoming the "last unfair advantage" in business, and how AI, properly understood, can amplify human thinking instead of replacing it.

It's an honest, unscripted conversation about culture, creativity, and what it really means to lead in a world increasingly shaped by AI.

Topics covered:

What "Human Code" means and why it matters more in the AI era
Lessons from 13 years at Google and a career studying human behavior
Why creativity may be business's last unfair advantage
Using AI as an amplifier, not a replacement, for human thinking
What's next for leaders navigating AI and culture

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In this episode of Building What's Next, host Peter Weingard sits down with David Berkowitz, CMO, author, and founder of the AI Marketers Guild, one of the most active communities helping marketers navigate the AI era together.

David has spent his career at the intersection of marketing and emerging technology, and today he's focused on a simple question: how are marketers actually using AI to do better work, not just faster work? He shares what he's learned from running BuiltThatWithAI.com, the real-world use cases coming out of the AI Marketers Guild community, the difference between marketers who are getting genuine ROI from AI and those just checking a box, and why he's not shy about calling out "AI slop" when he sees it.

It's an honest, unscripted conversation about where AI is genuinely changing marketing craft, where the hype outruns the reality, and what David is building next.

Topics covered:

Why David started the AI Marketers Guild
What separates real AI ROI from AI theater in marketing
Lessons from BuiltThatWithAI.com
Balancing AI efficiency with authentic brand storytelling
What's next for AI-driven marketing teams

Have a question: Reach out to us at https://www.altimetrik.com/contact/

In this episode of Building What's Next, host Peter Weingard sits down with Joni Ricard and Trevor Harvey from Google Cloud's Gemini team, alongside Altimetrik's Chief Data & AI Officer, Niraj Nagrani, for a candid conversation about the real state of enterprise AI adoption.

They dig into why so many companies are stuck in "POC purgatory," why a strong data foundation is non-negotiable before any AI deployment, and how a new class of field deployment engineers is emerging to bridge the gap between pilot and production. The group also tackles the partner ecosystem question head-on: what Google's $750M GET program is funding, why Altimetrik's industry-specific accelerators matter, and how the two organizations are working together to move customers from prototype to real outcomes.

The conversation gets technical, covering agentic orchestration, token optimization, the LLM-to-SLM continuum, and why "autonomous agents" may be the most misunderstood phrase in enterprise tech right now. Plus, a sneak peek at Gemini Spark and what's coming next in the platform.

If you're navigating AI transformation at scale, this one's worth your time.

Have a question: Reach out to us at https://www.altimetrik.com/contact/

In the premiere episode of Building What’s Next, OpenAI’s Kaitlin MacRae, Partnerships Director, and Matt Lewis, GTM Partner Director, join Altimetrik's Peter Weingard for a conversation about how enterprises are deploying AI today, beyond the hype and into the realities of adoption and scale.

We explore the shift from AI pilots to AI in the right workflows, and why enterprise-wide adoption is critical to ROI, the role of the new OpenAI Partner Network, and what could be next for voice, hardware, and how we interact with AI. They also dig into why enterprises often default to building custom AI solutions when capabilities may already exist within tools like ChatGPT and Codex, and why adoption, not simply access, is ultimately what drives ROI.

Plus, hear why “tokenmaxxing” is giving way to more structured, business-unit-level AI strategies, and where OpenAI sees the technology heading next, from voice-powered workflows to a future that may extend beyond the phone.

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Coming Soon, Building What's Next from Altimetrik.

The world's most forward-thinking leaders don't wait for the future. They build it. On Building What's Next, we bring senior leaders from the world's most forward-thinking companies together for honest, unscripted conversations about AI, transformation, and what they're building next to lead in this moment.

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