Ashok Subramanian shares the real story behind leaving McKinsey, building Liazon from nothing, nearly running out of payroll multiple times, and ultimately selling the company in a lightning-fast acquisition that changed everything. Along the way, he reveals how founders misjudge risk, why most "great ideas" are actually wrong, and what it really takes to build something that lasts inside a broken healthcare system.

In this episode, Jeff Munn and Ashok unpack:

• Why the scariest part of entrepreneurship isn't failing — it's succeeding
• How Liazon pivoted from a dead-end pilot into a billion-dollar acquisition
• What founders get wrong about exits, risk, and building inside big companies

Whether you're starting your first company or scaling your fifth, this conversation will challenge how you think about risk, leadership, and what it means to truly build something.

The stakes only go up — but so does what you're capable of.

Guest: Ashok Subramanian 🔗 Centivo: centivo.com

Host: Jeff Munn 🎙 Pick Now Podcast 🔗 LinkedIn: jeffmunn