Why Run Today is one of the projects inside Growth Forge Studio, where we experiment with storytelling, filmmaking, and social media strategy.Instead of testing ideas on client work, we test them here first.This channel started with a simple idea: talk to runners and tell their stories.Over the last three years it bounced between formats — interviews, podcast episodes, video experiments — and progress was slow. Only a handful of interviews were actually completed. So this year we’re doing it differently.We’ve set a goal:10,000 followers on Instagram10,000 subscribers on YouTube.But the bigger goal is learning.Why Run Today gives us a place to experiment with:• storytelling• cinematography• social media strategy• and building a channel from scratchIn this video we talk about:• where Why Run Today started• the challenge of telling your own story on camera• filming a running shoot in a Minnesota winter• the collaboration between director and camera• and what early social media experiments are already teaching us If you're interested in running, storytelling, filmmaking, or building something in public, follow along.