Lately, I've been thinking about email newsletters.

I paused my own newsletter back in March because I was like "is this thing even working?" Turns out it is (builds trust, brings clients) so I'll be bringing it back, but I wanted to talk to an expert, learn about what's working, and ask my email questions.

Enter: Marc Thomas.

Marc has led Growth at various companies and currently helps $1M-$10M ARR SaaS companies with lifecycle marketing.

This was supposed to be just a casual conversation but there were so many AHA moments that I couldn't just keep this to myself.

Marc on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/iammarcthomas

Positive Human: ⁠⁠⁠⁠www.positivehuman.co

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

It's a bittersweet moment. My kids are officially back at school. And that means summer is over (is it though? I'm in denial).

Evan Quinn is Co-Founder and CEO at hiyo. Hiyo is a stress-relieving social tonic (new category) mindfully crafted with natural adaptogens, nootropics, and functional botanicals to be a better-than-alcohol alternative. Founded in 2021, they're DTC and also in 6,000+ retail locations.

Here’s what we cover:

Evan on LinkedIn: ⁠www.linkedin.com/in/evanhquinn

hiyo: ⁠drinkhiyo.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Okay, it's time we discussed customer case studies. Like really discussed them. So I invited Em Thomas to join me, she's founder of StackCat Content (full-stack case study services for B2B SaaS companies).

Here’s what we cover:

What do the worst case studies have in common;

What about the best case studies;

How to structure customer calls to pull out the right info for case studies;

What format performs best;

How to create case studies that sell;

Companies that do this well;

Em asks me her burning question.

Em on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/imemthomas

StackCat Content: ⁠www.stackcatcontent.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Sandhya Simhan is Head of Customer & Growth Marketing at Glean. What's Glean? Work AI for all. Give every employee an AI Assistant and Agents that put your company’s knowledge to work. Glean has exploded, and their customers play a big part. Series F, $150M raised, $7.2B valuation, 850+ people.

Here’s what we cover:

Sandhya on LinkedIn: www.linkedin.com/in/sandhyasimhan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Glean: www.glean.com⁠⁠

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Teryn Thomas is Founder and CEO at EdLight. EdLight is your AI Math Co-Teacher, they're Seed funded. I worked with the EdLight team using the Customer Insights Roadmap process which included customer research, insights, positioning, messaging, competitor analysis, GTM strategy, website, social channels, sales emails, and conference materials.

I’m doing a bit of my own customer research with this unique episode.

Here’s what we cover:

Teryn on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/teryn-thomas-a00b51145

EdLight: www.edlight.com

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Foti Panagiotakopoulos is Founder at GrowthMentor. GrowthMentor helps you get unstuck quickly with 1:1 advice from vetted startup mentors. Growth is tough, and sometimes you just want to talk to someone.

I’ve been mentoring on GrowthMentor since 2022 and have recently started using it as a mentee as well.

Here’s what we cover:

Foti asks me his burning question.

Foti on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/fotis-panagio

GrowthMentor: app.growthmentor.com⁠

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Brendan Hufford is Founder at Growth Sprints where he helps take SaaS companies from $10M to $100M ARR using the SaaS Growth Sprint Framework. Brendan is also a Navattic advisor and that's how we met. He has 4 kids which is double what I have so already a ton of respect.

Here’s what we cover:

Simon Sinek and AI ramblings (oh so good);

What's different with SEO today and how Brendan helps companies navigate with success;

Companies that incorporate customers as part of their growth;

You find your brand in the pattern of what your best customers say when they’re pissed, proud, or paying (LinkedIn post);

Anna asks Brendan her burning question.

Brendan on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/brendanhufford

Growth Sprints: growthsprints.co⁠

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Hey builders, it's Anna! This BONUS episode is a focused growth clinic for Georgia Austin, Founder & CEO at Wordbrew. Wordbrew makes it simple for teams to create unique content with expert insights. They have 20 paying customers.

In our last episode, Georgia talked about her main challenges: positioning, packaging, distributing, lean team, small budget, and limited manpower for posting on LinkedIn. I'm going to try to help.

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Georgia Austin is Founder and CEO at Wordbrew. Wordbrew makes it simple for teams to create unique content with expert insights. Collaborate with experts on the platform (and AI) to create unique content at scale. They have 20 paying customers at the moment.

How I met Georgia: she reached out to me on LinkedIn to see if I could help them with something as they're building their product and of course I was excited to help.

Here’s what we cover:

Georgia asks me her burning question which I will answer in a BONUS episode Friday.

Georgia on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/georgiaaustin

Wordbrew: wordbrew.com

The post that went viral mentioned in the episode

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

It's my birthday week and I'm droppin' an episode where I explore my career, why I went solo, on landing my first client, on noticing the seasons after leaving corporate, solo business ups & downs, adapting to market shifts, turning perspectives into sales momentum, future goals and reflections, what would be my last meal, and more. I recorded this episode with Nick Bennett on his podcast 1,000 Routes. This is my route, one route out of many, and I hope you'll tune in.

For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you've listened to, and don't forget to leave a review if you're lovin' the show.

Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com