In this episode of Agency Launch, host Matt Deseno sits down with Jason Rule, a fitness industry veteran turned agency software innovator. Jason's journey began in the world of supplements, where he founded and ran multiple companies focused on providing high-quality products to retail stores and CrossFit gyms. After selling his businesses, Jason transitioned into the agency space, leveraging his extensive experience in marketing and product development. His latest venture, GHL Plugins, is dedicated to creating tools that make the popular High Level platform even more powerful for agencies, allowing them to solve complex problems with greater efficiency.

Jason shares the challenges and lessons learned from his entrepreneurial journey, emphasizing the importance of intentionality and taking the time to understand the unique needs of each market. After selling his supplement businesses, he deliberately paused to reflect on his next move, choosing to develop plugins that integrate seamlessly with High Level. Jason's approach focuses on creating highly specific solutions that address real pain points faced by agencies, a strategy that has enabled his company to rapidly develop and deploy new plugins.

Matt and Jason discuss the keys to success for agency owners, especially those just starting out. Jason advises focusing on solving one specific problem exceptionally well before expanding to other areas. He also highlights the value of providing genuine help and building relationships based on trust. To anyone embarking on a similar journey, Jason recommends the book Help First by Chris Cooper, which aligns with his philosophy of service-oriented entrepreneurship. As GHL Plugins continues to grow, Jason remains committed to innovation and supporting the agency community.