On this podcast Sam and David talk about how to pick the right spirits when building your back bar.

Sam has worked as a consultant and bar manager for multiple bars building menus and stocking lists over the years. David was previously the drinks development manager for a group of 10 bars. Both have also worked directly for brands building their business, so have seen both sides of the industry.

We talk through both the financial side of building your back bar as well as the intent behind the process. We talk about making sure your products all have a USP in the bar and educating bartenders on how to sell them properly.