Brian Williams, a trusted source, ruined a 20-year brand, his legacy, and has been suspended from NBC.

Grant commends NBC for taking a stand in this situation and acknowledging that Mr. Williams was wrong and inappropriate. Elena says shame on NBC for not having those around Brian Williams, who she feels knew the truth, come to light as well. There was a team with him, he wasn’t by himself in the field, and they must have known the “facts” were inaccurate.

What would you do with your spouse if you found out they were lying in public?
People need to look at their relationships and their brand as a couple. Your brand needs to be consistent; this builds trust. And you can find out who your friends are based on how they approach you, what they invite you to do, where they invite you to go, and how they act around you.

Your Brand as a Couple: 1. Do people even know who you are? 2. What do people know you for?
“Brangelina” is a brand, as a couple. People see them as a unit, not separate, but a team.

048: Building Your Brand as a Couple

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Are you colliding in a relationship? Does your significant other have opposite dreams and aspirations? You have power and your partner has power. If the king and queen aren’t on the same page, the empire is in trouble. Dynasties usually crumble from within. You must know your role. The king would not do the role of the court jester. Every empire has different roles, and every role is important in helping the empire flourish.

Why should you build an empire?
When do you exile someone?
How big should your empire be?

These questions and more are discussed in this episode of the G an E Show.

131: How to Handle Power Struggles

Each Week Grant Cardone and his wife Elena Cardone discuss the business of marriage. Many couples are pulled in different directions taking care of kids and managing their business success. Grant and Elena offer tips and insights based on their own reality, challenges and successes in their day-to-day lives. Their banter is relatable, entertaining and informative.

On today’s episode Elena and Grant provide tips on how to pick a partner and Elena gives her 5 tips that guarantee success and will change the way you think about finding love.

They discuss the common mistakes and how people go for the wrong things and let emotion cloud their better analytical judgment.

Grant underscores that a life partner is more important than a business partner so it is important to choose wisely. Elena suggests people hand write a list of qualities they want in a person and include both the superficial things along with deal breakers or non negotiable. She adds the final tip, think about what the other person would want and determine if it’s truly a fit.

095: How to Pick the Right Partner for Your Success

This week on the G and E Show Grant and Elena Cardone talk about what happened in Brussels yesterday. Whatcha gonna do when they come for you? Most people do not want to confront evil. Are you preparing your family? As the provider of his household, Grant believes safety is part of providing. If you go into a movie theater, you need to notice who’s there. Where’s the exit? Be aware. Profile. People need to pull their head out of the sand. You don’t want to be in a position of regret by being unprepared. Are you willing to go to extremes? People are afraid of being labeled as racists. If you go into a business meeting without a contract, you will pay the price. You must be prepared for everything in life.

092: Terrorism in Your Family

Husband and wife team Grant and Elena Cardone tackle the subject of how to balance business, marriage and family and 10X them all. Committed to their kids, their business endeavors and their marriage they share what they do to make it all work. Join them every Wednesday at 12 pm EST where they live out their motto of “stick and stay it’s bound to pay.”

088: Persistence in Your Relationship

On today’s episode, Elena does double duty covering for Grant who wasn’t able to join her in-studio. A true example of how the Cardone partnership works as one covers for the other as needed. With 2016 just around the corner, Elena takes time to reflect on the past year and what she will take-away from 2015.

Here are just a few of the points that Elena discusses about what she learned in 2015:
1. You are a product of your environment
2. You get what you put out
3. Finding happiness truly comes from within
4. A smile to a stranger won’t kill you
5. Never depend on anyone but yourself—don’t chase the dangling carrot
6. Agreeing with people even when you disagree isn’t always a horrible thing
7. Never disrespect the beliefs of others

Elena also shares a personal story about her family Christmas and shows her vulnerable side when she discusses how important her family is in her life–from her parents to Grant and her own two children. And although he wasn’t by her side physically, Grant calls in and thanks Elena for all that she does in an emotional tribute to his wife. This the perfect ending to 2015 for The G & E Show.

048: Building Your Brand as a Couple

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