This week’s episode of Brand:Me, we’re joined by the very admirable and inspiring celebrity trainer and fitness guru, Keoni Hudoba. From working at the first Barry’s Boot Camp and SoulCycle in Manhattan to being a sponsor for Under Armour, Keoni built his brand Cyc Fitness from the ground up. Keoni started in the performing arts field and after going to school for Opera and realizing it wasn’t the right fit, he initiated a mental, physical and emotional transformation which led him to his fitness journey and successful career today. We speak on how to establish a loyal audience and community, when to appropriately take a big risk in your career and the importance of removing the word “failure” from your vocabulary. Know your voice, know your audience, know what you stand for and failing isn’t an option.

Timestamps:
1:57 - Keoni dealing with everything at one
5:58 - Keoni goes with his gut
11:02 - "Comfort will be the death of me"
15:52 - How do you bring followers on this journey with you?
20:27 - How do you stand out in your field?
27:59 - Tips on developing your brand

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