April 12, 2022

Building Your Brand From the Inside Out with Sophie Hamersley, Manager of Internal Communications at HubSpot

37 minutes

This episode features an interview with Sophie Hamersley, Manager of Internal Communications at HubSpot. With over a decade of experience under her belt, Sophie has held positions at fully integrated agencies such as RF|Binder and Image Unlimited Communications. Sophie joined HubSpot in 2018 as the Communications Manager of the Culture Team where she helped attract talent through storytelling.

In this episode, Sophie and Amanda dive into all things related to company culture. They discuss why HubSpot treats culture like a product, who the best brand ambassadors are, and why communications should be delightful.

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“I think at the very foundation of it, you want your employees to feel really proud about where they work. You want employees to feel excited to come to work every day, to feel energized by the hard problems that they’re solving and know exactly how they’re making an impact on the business, on our mission, on the millions of customers that we’re helping to grow better. And so, you want to build a company that people feel really proud to work at, that’s the biggest goal. As part of that, when you are feeling proud to work somewhere, you end up talking a lot about that to other people. [...] Your employees are absolutely your biggest brand ambassadors and the more that they feel proud and excited to work somewhere, the more they’re going to talk about that to other people. And so, at the very core foundation, you want to build a culture that enables people to do that.” – Sophie Hamersley

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Episode Timestamps:

*(01:57): Sophie’s current role at HubSpot

*(03:36): Segment: Storytime

*(06:41): Why HubSpot treats culture like a product

*(10:19): How Sophie is building an internal comms function around transparency

*(19:53): Why employees are the biggest brand ambassadors

*(21:49): Segment: Seat at the Table

*(22:01): Advice for internal comms folks struggling to get buy-in on employer brand

*(26:40): Delightful communications

*(28:30): Segment: Asking for a Friend

*(30:36): Challenges internal comms will face in the future