Are you running a startup company? Do you want to know the secret to building a good reputation?

For Salar Salahshoor, Head of Marketing at Shelf Engine, building strong brand awareness is critical. But brand awareness is not just for brand recall. Find out more by listening to our podcast today!

"Reputation is everything. People connect and talk. If there's a startup like Shelf Engine, the news travels through the industry.

What do I focus on? I want to make sure that anyone considering technical solutions or digital transformation within the grocery space knows about Shelf Engine.

Number one, it's a big brand awareness challenge. How can we get our brand in front of many relevant people and make sure they understand who we are and what we do? Beyond that, we're looking to drive direct response and lead generation and build a pipeline.

What's most important is nurturing that reputation and getting out there."

- Salar Salahshoor, Head of Marketing, Shelf Engine

//

To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn
https://www.linkedin.com/company/thelifelongcustomerpodcast/

Follow the host Brad Hammond https://www.linkedin.com/in/brad-hammond

#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing