n this podcast episode, Jonathan King, an American expat and entrepreneur based in Spain, shares insights into building a successful brand and monetizing it globally. He discusses his journey from the U.S. to Spain, highlighting the cultural shifts and challenges he faced along the way. King emphasizes the importance of understanding your target audience and adapting your brand's message to resonate with different markets.

He provides practical tips on leveraging social media and digital marketing strategies to expand reach and engage with customers worldwide. King also explores the significance of authenticity in branding, noting how personal stories can create a deeper connection with audiences. Throughout the episode, he offers advice on diversifying income streams and tapping into various platforms to maximize revenue potential. By the end, listeners gain valuable insights into the entrepreneurial mindset and strategies for thriving in a global market.