Utilizing social media can have a great impact on your marketing campaigns, whether you're a startup or an established business. It has many advantages over traditional media advertising, as Stephanie, a social media expert explains.

Stephanie Nash is the owner of Stephanie Nash Marketing and specializes in social media marketing including content creation, paid advertising management, and influencer relations for food and beverage brands. She likes to tell the brand story for CPG products through visual content marketing, making a significant impact with target audiences in terms of engagement and conversations on social media. 

In this episode, G. Steven Cleere is joined by Stephanie Nash to talk about marketing through various social media platforms, influencers and the roles they play in marketing, and the difference between social media and traditional media marketing.

Here’s a glimpse of what you’ll learn: 

[01:25] How Stephanie Nash got started in social media 

[06:55] How small brands should look at social media

[08:28] How to work with various platforms

[14:52] Is content still king?

[17:48] The difference between organic and paid content

[18:25] Who is an influencer?

[22:06] How Stephanie works with small business lines

[24:37] The secret to Facebook Groups

[31:53] Budgeting for social media & monthly content calendars

[34:50] Social media versus traditional media

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Resources Mentioned in this episode

Stephanie on LinkedIn

Connect with Steve

Kitchen2Shelf 

About Me

NexxtLevel Marketing

Sponsor for this episode

Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.