Opening a business almost always starts as a passion project. One that you pour your heart and soul into developing into a clear action plan. But, as soon as the negative reviews and constructive criticism start pouring in, it can become all too easy to stray from your vision. So, how do you stay true to yourself and train your customers instead of letting them take control? Liz, Nikos, and Yianni are discussing:

• How can you stay true to your vision while incorporating guest feedback?
• At what point do you tell a customer ‘no’ to protect the integrity of your brand?
• How can you position your higher-priced product so that customers appreciate its value?
• Do you decide your concept based on your location, or vice versa?
• Is location everything when opening a new business?