#42: Former NFL player turned entrepreneur Parker Graham joins Ethan to discuss his startup Finotta, which offers banks a digital platform geared towards improving their customers’ financial health. Parker details his journey from a professional athlete to a startup founder. He discusses how his first company’s initial failures shaped his approach to creating Finotta and ultimately raising over $3 million dollars from one of his early customers.

In this episode we dive into: 

• Overcoming difficult obstacles as a founder
• Building company culture by establishing values
• The importance of a founder’s pain tolerance threshold

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