Back in episode 23 I talked about how marketing is a marathon, not a 100 yard dash. I've been thinking about that analogy recently, and I need to revise it slightly. Really marketing is more like training for a marathon than actually running one. If you want to run a marathon you would need to make a plan and stick with it. Marketing, like exercise, demands discipline. It depends on building new habits, and keeping them up for months, and years at a time.