As an award winning journalist who decided to open his own consulting firm in the midst of a pandemic, Scott Light has unique insight into what it takes to engage with the media. Join us as we talk with Scott about how to effectively build media relations, why it's important to have collaborative working relationships with local journalists, and why a plan for crisis communications is vital for any brand, large or small. For more information on Scott Light Consulting, visit scottlightconsulting.com.