NEW YORK (AdAge.com) -- Much like a software company, The New York Times is courting outside developers to design their own applications for its content. Quietly launched a year ago, the program has resulted in the creation of eleven web feeds from which developers can access and manipulate streams of Times' articles, best seller lists, movie reviews and other materials. Appearing at the recent Creativity and Technology conference, Times programmer Derek Gottfrid provided an update on the web and mobile phone apps built so far by outsiders.