Many psychotherapists are unaware of the importance of building their personal brand and platform. Harnessing its power can help your private practice stand out to prospective clients before they even set foot in your door or computer. Althea T. Simpson sits down with Sharvette Mitchell to dissect the six different components in establishing your personal brand. They detail how to choose your audience, the importance of visual marketing, and the power of media coverage and publication. Althea and Sharvette also discuss the Platform Builders Program and how both of them were connected through it.

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