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Why is branding important?

• It clarifies your identity
• It makes you memorable
• Encourages others to trust you
• Supports your goals
• Helps people decide to align with you…or not

What is branding?

• B - blueprint: the master plan around someone’s experience with you. It should be delivered consistently across all areas of your life to help build trust and loyalty.
• R - relationship: the thoughts, feelings, and psychological relationship between you and others.
• A - agreement: your brand is your promise of what others will experience from relation with you.
• N - nature: a brand is the inherent nature of you; your personality, your character, your style. It is the emotional association of who you are.
• D - distinctive: branding makes you stand out from others. It is your own unique identity.

What are the positive things that make up your brand?

What are the negative things that make up your brand?

Ways to get clear about your brand:

• Share your perceived brand with others. See if it stands.
• Celebrate the things you feel promote you well.
• Get clear about the things you would like to change. We can’t change things unless we announce the problem. 
• Having a clear brand helps you stand confidently in who you are

https://medium.com/@bharatharish/what-is-brand-c5db1ab2b47