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Victor Ahipene: Speaking nation, what’s happening, your host here, Victor Ahipene, thanks for joining us today. We’ve got Troy Assoignon and he is a positioning and marketing expert and the leader at Legacy and he’s going to really dive in into how you as a speaker, as an expert is even someone within your company can help position yourself for greater things. Welcome to the show, Troy.

Troy Assoignon: Thank you so much for having me. Victor. I’m glad to be here and I’m excited.

Victor Ahipene: And it’s, it’s something that I guess your, uh, other, other people that were interviewed on the show from, from speakers. They’ve all had to go through this kind of ladder of social proof. Like I spoke to Nick Bowditch and, and he, he leveraged off, uh, being the only, the only person in Asia Pacific to hate marketing for both Facebook and twitter. And he said, he said like, look, yeah, that’s the result that it got from everybody is he was able to leverage and position of that, uh, and then use it in his marketing for speaking side of things. But yeah, we kind of delved into a little bit on how, how speakers can do it, and I know this is something that we’ve been talking prior to the show for the, the, it was to start with like an hour and a half ago or som