A lot of people have always been looking at LinkedIn as a job seeker site and not as a site for business development. In 2010, the site turn into a social portal for professionals to come together and just chat like millennials do in every other social media site. JD Gershbein offers help in writing and building your profile so that you look good and influence the decisions of the prospects you are trying to get to. He stresses the importance of building your profile and playing your strengths to show you are talented in the business and offer the best skills with the best value.