In this episode, Melinda Emerson and guest Liz Heiman discuss leadership and sales systems for small businesses. They cover common sales mistakes, the importance of a sales operation system, and lead generation strategies. Also discussed are tips on hiring your first salesperson, tech tools for sales, and Liz Heiman's best advice for small businesses.

(0:00) Introduction and Topic of the Day: Developing Leadership and Sales Systems

(1:19) Guest Introduction: Liz Heiman

(2:50) Common Small Business Sales Mistakes and Understanding a Sales Operation System

(10:21) Lead Generation in Small Businesses: Process and Qualifying Leads

(13:23) Ideal Customer Profile and Hiring Your First Salesperson

(16:41) Importance of Hiring a Salesperson for Small Businesses

(17:31) Sponsor: Melinda Emerson's Webinar and Book Offer

(18:59) Tech Tools for Salespeople and Building a Sales Organization

(23:43) Best Sales Advice for Small Businesses and Liz Heiman's Favorites

(26:33) Wrapping Up and Thank You Note

(27:30) Succeed as Your Own Boss Website Promotion

(28:00) Podcast Subscription Call-to-Action and Preview of Next Week's Episode

(30:00) Sponsor: End of Podcast and Sponsor Mention.