In this episode, I explore what it really means to build your sales practice.
After getting back in the air for the first time in over two years, I realized how quickly skills can fade when they aren’t used. The same is true in sales.
We don’t rise to the level of our goals — we fall to the level of our practice.
I break down how to build a sales practice around the simple equation:
Skills + Activity + Execution = Results.

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