• Can’t ask
• Bundle better
• Right customer
• 5 no’s

What You Should Offer

• You shouldn’t offer what you think you should offer
• Your appearance is presenting an offer before they see the product
• Whatever you’re presenting is attracting somebody
• If you don’t like what you’re attracting, change your product

Steps of Dating

1. Awareness
2. Discovery 
3. Evaluation 
4. Intent
5. Purchase 

• You have to respect the fact that the business game is the dating game

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