In this episode of the Built By Her Podcast, Georgie sits down with Paige Fredrika , founder of She Rose, to explore burnout, nervous system regulation, imposter syndrome, and what it really means to build confidence from the inside out.

After spending 17 years as a professional dancer, Paige found herself at rock bottom during the pandemic. What followed was a powerful journey of healing, self-discovery, and creating a business dedicated to helping women reconnect with themselves through feminine embodiment, movement, breathwork, and nervous system regulation.

This conversation goes beyond mindset. It's about understanding why so many women feel stuck, overwhelmed, or held back, and how healing isn't about becoming someone new, but remembering who you've always been.

We talk about:

✨ What nervous system regulation actually means
✨ Burnout, exhaustion and recognising the signs before it's too late
✨ Why mindset alone isn't always enough
✨ Understanding imposter syndrome and where it comes from
✨ Building confidence through self-trust, not perfection
✨ Why women experience business differently
✨ The balance between feminine and masculine energy in entrepreneurship
✨ Creating a business without burning yourself out
✨ Finding your purpose after a career transition
✨ Why consistency doesn't have to look the same every day

Whether you're navigating burnout, building a business, changing careers, or simply trying to reconnect with yourself, this episode offers practical insights and a refreshing perspective on what it means to grow personally and professionally.

Guest:
Paige Frederica
Founder of She Rose

Instagram:
@iamsherose.co
@paigefredrika

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🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

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In this episode of the Built By Her Podcast, Georgie sits down with Ellie Dalton, naturopathic women's health coach and massage therapist, to explore the powerful connection between nutrition, hormones, stress, and building a healthier life.

After being diagnosed with both Coeliac disease and PCOS in her early twenties, Ellie found herself struggling with her health, energy and everyday life. When traditional routes didn't provide the answers she was looking for, she turned to a more holistic approach, completely transforming her own wellbeing and inspiring a new career helping other women do the same.

This conversation is packed with practical advice around nutrition, hormone health, burnout, lymphatic drainage massage and creating healthy habits that actually fit into a busy lifestyle.

We talk about:

✨ Living with PCOS and Coeliac disease
✨ Why your mental health and physical health are deeply connected
✨ Simple nutrition habits that make a big difference
✨ The truth about protein trends, supplements and healthy fats
✨ Managing your menstrual cycle instead of fighting against it
✨ Burnout, stress and the impact they have on your body
✨ Why women's health shouldn't be an afterthought
✨ Lymphatic drainage massage and how it supports hormone health
✨ Running a business while protecting your own wellbeing
✨ Creating healthy habits that are sustainable, not restrictive

This episode is full of practical, evidence-based advice for women who want to feel better, have more energy, and better understand what's happening in their bodies. Whether you're navigating hormone imbalances, trying to improve your nutrition, or simply looking for realistic ways to prioritise your wellbeing, this conversation is full of actionable takeaways.

Guest:
Ellie Dalton
Naturopathic Women's Health Coach & Massage Therapist

Instagram:
@e.khealth

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🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181

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🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

In this episode of the Built By Her Podcast, Georgie sits down with Hannah Busby, founder of Audacity Global, to talk about entrepreneurship, content creation, branding, and building a career that doesn't fit into one box.

After spending more than a decade climbing the corporate ladder, Hannah realised the life she thought she wanted wasn't the one that fulfilled her. Leaving a successful career behind, she took the leap into entrepreneurship, building a media production agency, developing multiple businesses, and creating content that challenges conventional thinking.

This is an honest conversation about self-belief, imposter syndrome, ADHD, creativity, and why you don't have to choose just one path.

We talk about:

✨ Leaving the corporate world to build your own business
✨ Why having multiple businesses can be your biggest strength
✨ Building bold brands that stand out
✨ Creating content that connects, not just goes viral
✨ The reality of social media and personal branding
✨ ADHD, self-doubt and overcoming rejection sensitivity
✨ Why consistency matters more than chasing viral moments
✨ Building confidence and learning to back yourself
✨ The power of transferable skills throughout your career
✨ Why "feel the fear and do it anyway" is more than just a saying

Whether you're thinking about leaving your 9–5, building your personal brand, creating content, or simply looking for reassurance that your career doesn't have to follow a traditional path, this episode is packed with practical advice, honest reflections, and plenty of laughs along the way.

Guest:
Hannah Busby
Founder, Audacity Global

https://www.audacity-global.com/

Instagram:
@hannahanniex
@audacity_global

Linkedin:

https://www.linkedin.com/in/hannahwriteswords/

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🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181

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🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

In this episode of the Built By Her Podcast, Georgie sits down with Annie Bird, co-owner of TD360, to explore the world of immersive content, entrepreneurship, and building a business around innovation.

From interactive virtual tours and 3D visualisations to virtual art galleries and planning developments before they're built, Anne shares how TD360 is helping businesses tell stories, improve accessibility, and bring ideas to life in ways traditional marketing simply can't.

After working in marketing, sales, agency life and even television production, Annie explains how every career step gave her the transferable skills she now uses to help grow the business alongside her partner.

We also dive into the realities of working for yourself, building confidence, finding clients, and creating a business that gives you flexibility without losing sight of growth.

We talk about:

✨ What immersive content actually is and how businesses are using it
✨ Creating virtual tours, 3D visualisations and interactive experiences
✨ How technology is changing architecture, education and property development
✨ Why transferable skills are one of your biggest career assets
✨ The realities of leaving employment to work for yourself
✨ Building a business with your partner
✨ Networking, partnerships and winning new clients
✨ Time management, productivity and avoiding burnout
✨ Why you don't need to have your whole career figured out
✨ Learning to stop downplaying your achievements as a business owner

Whether you're curious about immersive technology, marketing, entrepreneurship or simply figuring out your next career move, this episode is full of practical insights and honest conversations about building a business that's both creative and commercially successful.

Guest:
Annie Bird
Co-Owner, TD360

Instagram:
@td_369

Website:
www.td360.co.uk

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🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181

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🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

In this episode of the Built By Her Podcast, Georgie sits down with Naomi and Daniela, co-founders of Shortlet Collective, to explore the world of short-term rental property, entrepreneurship, and what it really takes to build a business that gives you freedom.

From managing luxury short-stay accommodation and working with investors, to leaving secure careers behind and overcoming imposter syndrome, this episode is packed with honest conversations about building a business from the ground up.

Naomi shares her transition from a 20-year career in the NHS into property investment and short lets, while Daniela talks about moving to the UK from Bulgaria, starting over in a new country, and embracing entrepreneurship whilst raising a young family.

Together, they discuss how combining their strengths has helped them build a business that not only supports investors but creates memorable experiences for every guest.

We talk about:

✨ What short lets actually are and how they work
✨ Property investment and generating income through short-term rentals
✨ Managing Airbnb, Booking.com and corporate accommodation
✨ Working with investors from sourcing to full property management
✨ Leaving a secure career to become an entrepreneur
✨ Moving countries and starting a business from scratch
✨ Building confidence and overcoming imposter syndrome
✨ Why mindset is the biggest challenge in business
✨ The importance of finding the right business partner
✨ Balancing entrepreneurship, family life and freedom
✨ Why your biggest obstacles often become your greatest opportunities

This episode is a must-listen for anyone interested in property, investing, hospitality, or taking the leap into entrepreneurship. Naomi and Daniela share practical insights alongside honest reflections on the realities of building a business, proving that success isn't just about strategy, it's about resilience, mindset, and surrounding yourself with the right people.

Guests:
Naomi & Daniela
Co-Founders, The Short Let Collective

Instagram:
@theshortletcollective

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🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181

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🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

In this episode of the Built By Her Podcast, Georgie sits down with Sarah O'Neill, founder of The Cotswold Collective, to talk about community, entrepreneurship, and building a business with genuine purpose.

What started as a personal desire for connection after moving back to the Cotswolds during COVID quickly grew into one of the region's most recognised local business communities. Today, The Cotswold Collective connects nearly 500 local businesses with thousands of consumers through its app, events, rewards platform, and growing corporate membership offering.

Sarah shares the story behind launching the business in just six weeks, the challenges of growing a community-led brand, and why supporting local businesses can have a much bigger impact than people realise.

We talk about:

✨ Building a business from an idea during lockdown
✨ Launching a platform with 50 businesses in just six weeks
✨ Growing The Cotswold Collective to nearly 500 local brands
✨ Why community matters more than ever
✨ Supporting local businesses in a meaningful way
✨ Creating an app that helps people discover hidden gems across the Cotswolds
✨ Building partnerships and corporate memberships
✨ The realities of entrepreneurship and wearing multiple hats
✨ Balancing business ownership with raising a young family
✨ Why community-led businesses are so powerful
✨ The importance of connection, collaboration and belonging

This episode is a brilliant listen for anyone building a business, growing a community, or looking for inspiration on how a simple idea can evolve into something that genuinely makes a difference.

Guest:
Sarah O'Neill

Founder of The Cotswold Collective

Instagram:
@cotswold.collective

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🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181

Join the community, come to an event, and be part of the conversations beyond the podcast.

🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

In this episode of the Built By Her Podcast, Georgie sits down with Helga Heins, founder of Insight Studio 3D, to talk about architecture, visualisation, moving countries, and what it really takes to build a creative business from the ground up.

Originally from Colombia, Helga shares her journey from studying and working in architecture alongside her father, to relocating to the UK and navigating an entirely new industry, different regulations, a new language, and eventually taking the leap into self-employment.

With a passion for design and 3D visualisation, Helga now helps architects, interior designers, and property developers bring projects to life before they're even built. But this conversation goes far beyond beautiful images.

We talk about:
✨ Moving to the UK and rebuilding your career from scratch
✨ The realities of working in a male-dominated industry
✨ Why 3D visualisation is more than just a "pretty picture"
✨ How visualisation can save time, money and costly mistakes
✨ The impact of AI on creative industries
✨ Going from full-time employment to self-employment
✨ The challenges of finding clients and building confidence
✨ The importance of networking and finding your community
✨ Managing the highs and lows of entrepreneurship
✨ Learning to believe in yourself before anyone else does

This episode is an honest conversation about resilience, creativity, and having the courage to pursue the life you want, even when it means stepping into the unknown.

Whether you're thinking about starting your own business, navigating a career change, or simply curious about the world of architecture and visualisation, Helga's story is a reminder that growth often begins just outside your comfort zone.

Guest: Helga Heins
Founder of Insight Studio 3D

Instagram: @insightstudio3d
LinkedIn: Helga Heins

Producer: @NozzleMedia

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🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181

Join the community, come to an event, and be part of the conversations beyond the podcast.

🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

In this episode of the Built By Her Podcast, Georgie sits down with Claudia Bosin, founder of LNO Piercing Studio and co-founder of SoFetch, to talk about entrepreneurship, building multiple businesses, and the realities of creating brands from the ground up.

After leaving the corporate world, Claudia spotted a gap in the market for a dedicated piercing studio in Cheltenham and taught herself an entirely new skill to make it happen. Fast forward a few years, and she's now running two successful businesses while preparing for her biggest new role yet: becoming a mum.

This episode is packed with honest insights into what it really takes to start a business, from trusting your instincts and finding the right premises, to hiring a team, securing funding, and learning everything on the go.

We talk about:

✨ Leaving the corporate world to start a business
✨ Teaching yourself a completely new skill
✨ Why trusting your gut matters in business
✨ Building Cheltenham's first dedicated piercing studio
✨ Opening and growing SoFetch dog grooming salon
✨ Spotting gaps in the market and turning ideas into reality
✨ Funding, business plans and approaching banks
✨ Hiring the right people and building a strong team culture
✨ The realities of running multiple businesses at once
✨ Entrepreneurship, freedom and designing your own life
✨ The importance of networking and finding your people
✨ Why research is one of the most valuable tools for any entrepreneur

This episode is a brilliant listen for anyone thinking about starting a business, growing an existing one, or wondering whether they should take the leap on an idea they've been sitting on.

Guest:
Claudia Bozin
Founder of LNO Piercing Studio & SoFetch

Instagram:
@lnopiercing
@sofetchchelt

Producer:
@NozzleMedia

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🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181

Join the community, come to an event, and be part of the conversations beyond the podcast.

🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

In this episode of the Built By Her Podcast, Georgie sits down with Chrissie Steinham, Energy Design Consultant & Strategist and founder of, to talk about the connection between our homes, our nervous systems, and the way we feel day to day.

From interior design and Feng Shui, to clutter, burnout, motherhood, and building a business around your life, this episode explores how our environments can either support us or completely drain us, often without us even realising.

After experiencing post-natal depression and anxiety following the birth of her son, Chrissie began exploring the deeper relationship between people and the spaces they live in. What started as curiosity around Feng Shui and environmental psychology eventually led her to completely retrain and launch a new business helping people create homes and workspaces that feel calmer, more aligned, and more supportive.

We talk about:
✨ How your environment impacts your mood, stress & nervous system
✨ The psychology behind clutter
✨ Feng Shui explained in a realistic, practical way
✨ Creating homes that feel calm, supportive & intentional
✨ Using your home like a vision board
✨ The “messy middle” of building a business
✨ Identity shifts after motherhood
✨ Entrepreneurship, personal growth & imposter syndrome
✨ Why your home should support the life you actually want

This episode is such an interesting conversation around self-development, interiors, energy, and the emotional side of building both a home and a business.

Guest: Chrissie Steinham, Feng Shui Lifestyled
Instagram: @fengshuilifestyled

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🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181

Join the community, come to an event, and be part of the conversations beyond the podcast.

🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.

In this episode of the Built By Her Podcast, Georgie sits down with Hannah Matthews, Head of Assurance & Accounts at Optimum Accountancy, to talk about the realities of finance, leadership, business growth, and balancing motherhood alongside a demanding career.

From returning to work just three months after maternity leave, to navigating leadership whilst raising young children, Hannah shares the honest reality behind building a successful career without completely losing yourself in the process.

We also dive into:
✨ The difference between accountants and bookkeepers
✨ Why business owners need strategy, not just spreadsheets
✨ Financial planning, pensions & future-proofing your life
✨ Delegation, burnout & learning to ask for help
✨ The pressure women put on themselves in leadership
✨ Why money conversations shouldn’t feel so taboo
✨ AI, automations & tools that can genuinely save time in business

This episode goes far beyond finance. It’s a conversation about ambition, identity, confidence, and creating a business that supports your life, not just your workload.

Guest: Hannah Matthews
Head of Assurance & Accounts at Optimum Accountancy

Send us Fan Mail

Follow Built By Her

📸 Instagram: https://www.instagram.com/builtby_her
🎟️ Events & Tickets: https://www.eventbrite.co.uk/o/114520957181

Join the community, come to an event, and be part of the conversations beyond the podcast.

🎙️ Hosted by Georgina McDonald founder of G R Design Studio

🌐 Website: https://www.grdesignstudio.co.uk/
📸 Instagram: https://www.instagram.com/g_r_designstudio

🎧 Produced by Richard Lannen at Nozzle Media
🌐 https://nozzle.media
📸 https://www.instagram.com/nozzlemedia

If you enjoyed this episode, please subscribe, leave a review, and share it with someone building something of their own.