Built For Legacy

I recorded my 100th episode of Built for Legacy live in front of an audience on my birthday. Thank you to everyone who has supported me on this journey. To mark the milestone, I opened with the story of how the show came together over the last three and a half years, then brought up a panel of three past guests who've become close friends: Dominique Bell (jiu-jitsu competitor, coach, & gym founder), Emily Hayden (IFBB bikini pro, host of the Evolve Emily Show, and coach), and Ryan Williams (former Navy SEAL, serial entrepreneur, and co-host behind Liberty Risk). We get into detaching your identity from the thing you've mastered, being willing to be the "new guy" again when you start over, the worst mistakes that became the best lessons, and how each of us defines failure.

Event Partners:
CORONADO BREWING: https://www.instagram.com/coronadobrewing/ 

JUNESHINE: https://www.instagram.com/juneshineco/ 

OROMA COCKTAILS: https://www.instagram.com/oromacocktails/ 

GOOD COMPANY: https://www.instagram.com/goodcompanysd/ 

Chapters:
00:00 - Intro & The Journey to 100: Rebranding to Built for Legacy
09:17 - Meet the Panel: Dominique Bell, Emily Hayden & Ryan Williams
15:20 - Detaching Your Identity From What You've Mastered
28:12 - What's Next: Dom's Gym, Emily's Bodybuilding Return & Screenplay, Ryan's Liberty Risk Podcast
42:41 - Audience Q&A: Biggest Mistakes That Became the Best Lessons
49:36 - How Each of Us Defines Failure
56:32 - Closing the Panel & Cheers to 100 

Follow the Panelists:

Dominique Bell: https://www.instagram.com/dubious_dom/ 

Emily Hayden: https://www.instagram.com/emilyhayden/ 

Ryan Williams: https://www.instagram.com/invictus5326/ 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]   

Dr. Grant Elliott is a chiropractor and the founder of RehabFix, home to the biggest online back pain program in the world. After his own competitive cycling career was derailed by low back pain and failed by outdated, traditional care, Grant became a "master of movement and education" and built a massive online following before he ever opened a practice. He's a pioneer in taking chiropractic and rehab 100% online, helping people all over the world fix their pain naturally and avoid unnecessary surgery. In this conversation, we discuss Grant's personal back pain journey, what most people get wrong about pain and imaging, why education and exercise are the number one treatment for musculoskeletal pain, and the powerful mind-body connection behind chronic pain. We also dive into how Grant built RehabFix into a successful online business, his content and social media strategy, team building and delegation, his take on the healthcare and insurance system, and the entrepreneurial life hack he didn't see coming.

Partners: JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off 

Chapters:
00:00 - Intro
02:28 - Grant's Back Pain Story & How Traditional Chiropractic Failed Him
10:09 - What Most People Get Wrong About Pain, Imaging & Surgery
11:32 - Why Education & Exercise Is the #1 Treatment for Pain
13:06 - Pioneering Online Chiropractic & Building the Biggest Online Back Pain Program
17:23 - Content Strategy: Consistency, Hooks & Finding Your Niche
25:52 - Team Building, Delegation & Coaching Other Providers to Go Online
30:06 - Scaling Online vs. Brick & Mortar, Insurance & the Healthcare System
36:41 - Stem Cells, PRP & Peptides: Why Movement Can't Be Optional
40:40 - The Biggest Causes of Back Pain & the "Do the Opposite" Principle
47:23 - What to Do First When Back Pain Hits (No Fear, No Rushed Imaging)
51:59 - The Mind-Body Connection: The Gabriela Story & Why Mindset Is Everything
57:37 - Biggest Business Challenge, AI & the Entrepreneurial Life Hack

Follow Dr. Grant Elliott (RehabFix): 

Grant's IG: https://www.instagram.com/rehabfix/

Website: https://www.therehabfix.com/ 

YouTube:  https://www.youtube.com/channel/UCEIuFir2D63x9a1FWWEGqZw 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]   

Jake Ryan is a former NFL linebacker who played for the Green Bay Packers alongside Aaron Rodgers, Clay Matthews, and Julius Peppers. Drafted in 2016 out of Michigan, Jake spent six years in the league across the Packers, Jaguars, and Ravens before two ACL tears and a back injury forced him to walk away from the game. In the years that followed, Jake co-founded Huega House — a San Diego-based lifestyle apparel and hat brand built around the Danish concept of "hygge," meaning to cherish the little things. Since launching in 2022, Huega House has become a case study in organic influencer marketing, landing on athletes like Aaron Rodgers, Shohei Ohtani, Josh Allen, Aaron Judge, Shane Gillis, and Jared Goff. In this conversation, we talk about what it was really like playing in the NFL — the locker room culture, what made Lambeau Field special, and what it's like playing with Aaron Rodgers. We also cover Jake's two ACL tears, how photography became his outlet during injuries, the identity shift that came with leaving the league, and the origin story of Huega House. We get into the influencer marketing strategy that put the brand on the map, the co-founder dynamic with Jonathan Ruley, the pivot to activewear, and Jake's biggest entrepreneurial lessons so far.

Partners:
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off

Chapters: 

00:00 - Intro

02:53 - Jake Ryan: NFL Linebacker,  Photographer & Huega House Co-Founder 

06:10 - Aaron Rodgers Wears Huega House at a Knicks Game

08:23 - Playing With Aaron Rodgers & Clay Matthews

09:58 - Best & Worst Parts of the NFL 

13:43 - The Day Jake Got Drafted: Green Bay Packers Call

18:49 - Rookie Year, Burnout & Life in Green Bay

21:39 - Leaving the NFL: Injuries, Surgeries & Knowing When to Walk Away

24:13 - Identity After Football, Photography & Moving to San Diego

31:49 - Founding Huega House: The Idea, the Hat & the Co-Founder Story

36:00 - Influencer Marketing Strategy: Aaron Rodgers, Shane Gillis & Seeding Athletes 

43:02 - Huega House Business: Investment, Profitability & Partnership Dynamics

46:14 - Biggest Challenge, AI, What's Next & Entrepreneurial Life Hack

Follow Jake Ryan:
Jake's Instagram: https://www.instagram.com/jake_ryan47/
Huega House IG: https://www.instagram.com/huegahouse/
Huega House Website: https://huegahouse.com/ 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]   

Bryce Smith is a former professional basketball player (San Diego State, Cal State Northridge, Sweden), CrossFit Games athlete, and the founder of AllSmith — a San Diego-based coaching, apparel, and lifestyle brand built on the belief that we are forged, not found. In this conversation, we go deep on Bryce's personal story — losing both of his parents, the identity shifts that came with transitioning out of competitive sports, and how those experiences shaped every chapter that followed. We also discuss the founding story of AllSmith, his approach to time management and client relationships, marketing philosophy, and how fitness should serve your life — not consume it.

Partners:
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off

Chapters: 
00:00 – Intro 
06:30 – Growing Up: Family, Work Ethic & His Father's Influence 
08:38 – Dad's Cancer Diagnosis & Driving to LA After Coaching Sessions 
14:09 – Training for the 2018 CrossFit Games While His Father Was Dying 
17:38 – When His Father Passed & Who Bryce Was Before vs. After 
22:05 – Losing Your Parents: Identity, Grief & Befriending Uncertainty 
29:23 – Playing Pro Basketball in Sweden: How the Call Came & What It Cost 
43:45 – What Sweden Taught Him & Redefining Success 
49:34 – The Invictus Podcast & the Birth of AllSmith 
52:33 – His Mom's Final Words: "Cut the F*cking Bullsh*t. Take the Leap." 
56:12 – What "AllSmith" Means: Forged, Not Found 
01:01:10 – Time Management, Client Relationships & Weekly Structure 
01:14:37 – Rapid Fire: AI, Next Big Goal, Entrepreneurial Life Hack & Guest Recommendation

Follow Bryce Smith:
Bryce's Instagram: https://www.instagram.com/therealbrycesmith/ 
AllSmith IG: https://www.instagram.com/allsmithco/ 
AllSmith Website: https://www.allsmith.co/
https://www.youtube.com/channel/UCJk5Wd8w4itE9kflm1VXDbw 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]   

This episode is a personal reflection on 2025 and Q2--Q4 guest highlight recap. I talk about some personal and general challenges from the year and share 10 lessons I took away from the experience. 

Chapters:
00:00 - My Reflection & 10 Lessons from 2025
15:29 - Jason Stewart - Full episode
17:41 - Brandon Turner - Full episode
19:36 - Built For Legacy Rebrand (solo) - Full episode
21:45 - Kendall Reusing - Full episode

24:06 - Sloan Clymer - Full episode
27:19 - Noah Oliver - Full episode
31:00 - Will Stull & Cole Mueller - Full episode

Partners:
JNGL ATHLETICO:  https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ  Use code NICHOLSANDDIMEZ for 25% off

HOSTAGE TAPE:  https://www.hostagetape.com/CHRIS28059 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]   

In this episode, I sit down with Will Stull and Cole Mueller, two of the six runners from The California Traverse documentary — a 640-mile nonstop relay from San Diego to San Francisco that pushed a global team of ultra-athletes to their physical and mental limits (premiered November 2025). We get into everything you didn’t see in the film: the funniest behind-the-scenes moments, the breaking points that nearly took them out, the late-night delirium, and the moments of unity that kept them moving through four days and nights of coastlines, mountain roads, exhaustion, injuries, and barely any sleep. They share how the team dynamic shifted, what surprised them when they finally watched the documentary, and why this run changed all of them. If you’re drawn to stories about endurance, mindset, and the humor that gets people through the hardest challenges, this episode gives you a raw and entertaining look inside the California Traverse from the runners who lived it. 

California Traverse documentary on YouTube: https://www.youtube.com/watch?v=2OQ8ac19lrQ 

Follow:

Mindful Peak Performance: https://www.instagram.com/mindful_peak_performance_/ 

Cole Mueller’s IG: https://www.instagram.com/colemueller8/ 

Will Stull’s IG: https://www.instagram.com/stull_1997/ 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]   

Noah Oliver is a former Navy EOD specialist turned entrepreneur and founder of Flowhold, a San Diego–based MMA and BJJ training apparel brand built around the idea of “flow state.” After six years in the military and earning his MBA, Noah explored multiple ventures—from Amazon FBA to surf ponchos—before launching Flowhold in 2018 while still in business school. What began as a socks company evolved into a full-time mission-driven brand focused on mindset, performance, and purpose. In this conversation, we discuss Noah’s transition out of the military, his early lessons in entrepreneurship, and the mindset shift that helped him build Flowhold into what it is today. We also talk about finding gratitude before success, the balance between discipline and creativity, and how to create products—and a life—that embody flow.

Partners:

HOSTAGE TAPE:  https://www.hostagetape.com/CHRIS28059 

Chapters:

00:00 – Intro 

06:15 – The Birth of Flowhold: How Flow State, Jiu-Jitsu, & MMA Inspired a Brand

10:10 – Starting Small: From Socks to a Standout Training Brand

13:40 – Life After Service: Transitioning Out of the Navy & Into Entrepreneurship

21:25 – Early Ventures: Surf Ponchos, Amazon FBA, and the First Lessons in Business

26:15 – What Every Entrepreneur Learns Too Late: From Product Development to Purpose

31:00 – Building Flowhold: Turning a Passion Project Into a Movement

38:55 – Gratitude Over Grind: Finding Happiness Before Success

42:00 – Mindset Tactics for Internal Peace and Long-Term Fulfillment

53:00 – Apparel Branding Secrets: Marketing a Lifestyle, Not Just a Product

1:05:15 – Entrepreneur Life Hack: Prioritizing Vision Over Validation  

Follow Noah Oliver: 

Flowhold Instagram: https://www.instagram.com/flowhold/ 

Flowhold website: https://www.flowholdsd.com/ 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]   

Sloan Clymer is a pro MMA fighter, Brazilian Jiu-Jitsu black belt, and no-gi specialist at Legion American Jiu-Jitsu in San Diego (founded by Keenan Cornelius). He earned his black belt from Cornelius—being the coach’s second-ever recipient—and has competed in organizations & events like Lights Out Xtreme Fighting, WNO, EBI, Subversiv (holding a win over Nick Rodriguez), and ADCC trials. In this conversation, we explore Sloan’s journey—from training in a makeshift “Caveman Combat” barn in Indiana to earning his black belt, chasing MMA dreams, and establishing himself in the San Diego fight scene. We also discuss cornering at UFC 318, his mindset for maximizing performance, transitioning from BJJ to pro MMA, building his personal brand, and promotion strategies inspired by top fighters like Conor McGregor and Sean O’Malley. Plus, Sloan shares his entrepreneurial life hack—why mastering one thing can outshine the mainstream hustle. 

Partners:

JNGL ATHLETICO:  https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ  Use code NICHOLSANDDIMEZ for 25% off

HOSTAGE TAPE:  https://www.hostagetape.com/CHRIS28059 

PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021  Use code DIMEZ for 40% off

Chapters:

00:00 – Introduction

03:38 – Cornering at UFC 318, Fight Dreams & Lessons from the Big Stage

07:18 – UFC Experience vs. Other MMA Promotions | Maximizing Performance at the Next Level

13:40 – Sloan’s Childhood & Early Exposure to Fighting, Wrestling & MMA

20:22 – Evolution of MMA & Brazilian Jiu-Jitsu | Growth of the Sport

22:23 – How Sloan Became “Feisty” & Why He Chose the Fighter’s Path

32:44 – San Diego Chapter: Pursuing Fighter Dreams | 10th Planet, Legion AJJ, BJJ Black Belt, Pro MMA

41:43 – Transition from BJJ to MMA | Lessons from the Grind

47:25 – Branding & Business of Fighting | Building a Fighter’s Path to the UFC

55:18 – Promotion Strategies & Fighting Styles: Conor McGregor, Sean O’Malley, Colby Covington, Khabib, Ilia Topuria, & Georges St-Pierre  

1:02:22 – Entrepreneurial Life Hack: Why Mastering One Thing Beats Mainstream Advice 

Follow Sloan Clymer:

Sloan's Instagram: https://www.instagram.com/sloanclymer/ 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]   

Kendall Reusing is an 8-time world champion black belt in Brazilian Jiu-Jitsu, founder of Jiu Jitsu Accelerator (JJA), and host of the Get a Grip Podcast. She’s also one of the most respected commentators and entrepreneurs in the BJJ world. In this conversation, we discuss her competitive journey, building a personal brand in Jiu-Jitsu, and her impact on women in the sport. We also talk about her entrepreneurial drive, how she carved out a commentary career at high-profile BJJ events, and the mindset required to overcome injuries, navigate identity challenges, and perform at the highest level — whether competing at ADCC, behind the mic, or beyond.

Partners:

JNGL ATHLETICO:  https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ  Use code NICHOLSANDDIMEZ for 25% off

HOSTAGE TAPE:  https://www.hostagetape.com/CHRIS28059 

PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021  Use code DIMEZ for 40% off

Chapters:

00:00 – Introduction

05:32 – Kendall Reusing’s Jiu-Jitsu Accelerator Program & Why It Was Created

10:10 – Building a Personal Brand in Jiu-Jitsu & Social Media Growth

16:00 – Impact on Women in Brazilian Jiu-Jitsu; Personal Branding & Business Approach

20:14 – Who Is Kendall’s Audience?

24:39 – Kendall’s Childhood Background; Family; How She Got Into Wrestling and Jiu-Jitsu; Family BJJ Schools

29:10 – Entrepreneurship in BJJ & MMA: Learning How to Sell & Launching BJJ Schools with Her Parents

38:40 – BJJ Commentating Career & Most Memorable Moments

46:50 – ADCC 2024 Experience & Kendall’s Next Big Goal in Competition

52:55 – Overcoming Injuries & Identity Challenges in Elite BJJ

56:31 – Preparing Mentally and Physically to Perform at Your Best 

Follow Kendall Reusing:

Kendall Instagram: https://www.instagram.com/kendallreusing/

JJA IG: https://www.instagram.com/jiujitsuaccelerator/ 

Kendall Reusing website: https://kendallreusing.com/ 

Get a Grip Podcast on Apple: https://podcasts.apple.com/us/podcast/get-a-grip-with-kendall-reusing/id1657806916 

https://www.youtube.com/@kendallreusingbjj 

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]   

In this special highlight episode, we revisit 5 of the most impactful pro athletes featured on the show — each of whom successfully transitioned from elite sports to entrepreneurship. 

You’ll hear from: 

Shawne Merriman - how the legendary NFL Linebacker got ahead of the business game with his “Lights Out” brand (02:28) 

Chris Leben - what motivated this UFC icon to open his own MMA gym and mentor fighters facing similar personal struggles (06:16)

Tony Azevedo - how the five-time Olympic water polo captain is transforming the sport through business and global development (08:31)

Anthony Trucks - on the tough reality of preparing for what’s next while performing at the highest level in the NFL (12:02)

Dominique Bell - how this BJJ black belt turned his deep technical knowledge into digestible, online instructionals for the next generation (15:28) 

Whether you're an athlete in transition or just someone ready for your next chapter, this episode is packed with mindset shifts, tactical gems, and inspiration to help you build your legacy beyond the game.

Partners:

JNGL ATHLETICO:  https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ  Use code NICHOLSANDDIMEZ for 25% off

HOSTAGE TAPE:  https://www.hostagetape.com/CHRIS28059 

PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021  Use code DIMEZ for 40% off

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez  

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com  

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105  

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72    

YouTube: https://www.youtube.com/@builtforlegacypodcast 

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005 

Contact: [email protected]