After a long pause from podcasting, I'm back...and a lot has changed.

In this episode, I'm sharing the story behind my midlife pivot: the unexpected shifts in business, identity, and purpose that led me away from building brands and toward exploring something much deeper - meaning, generosity, and the psychology of why people connect, give, and belong.

If you've ever found yourself questioning the path you built, wondering whether success still fits, or feeling called toward something you can't quite explain yet, this conversation is for you.

I'm so glad you're here for this next chapter of Built for Meaning. Follow the show on Spotify or wherever you listen to podcasts so you don't miss future episodes. And if this story resonates with you, come say hello on Instagram and send me a message. I would love to hear about your own pivot and what meaning you're building in this season of life.

Connect on IG: @builtformeaning

Are these common web mistakes holding your business back? If you want a site that converts visitors into raving, paying fans - this is the episode for you.

Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way. 

Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324

See a full list of branding services → https://brandpsyche.co/work-with-us 

What if achieving your big goals was as simple as filling a bucket, one drop at a time? In this hot take episode, I break down my "drops in a bucket" analogy and share how this mindset can transform the way you approach challenges in business and life. It’s all about consistency, patience, and celebrating small wins!

Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way. 

Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324

See a full list of branding services → https://brandpsyche.co/work-with-us 

Join me for a candid conversation with Laura Van Antwerp, the inspiring mind behind Your Sober Pal and Your Sober Pal Adventures. We dive into her journey from full-time corporate gal to business owner extraordinaire, the power of authenticity in building a personal brand, and how her sober lifestyle mission resonates with thousands of individuals online. Laura's vulnerability and candidness in sharing her entrepreneurial journey are beyond inspiring; this is an episode you do not want to skip and a must-listen for anyone building a brand with purpose and heart.

Connect with Laura at her website or on Instagram and TikTok.

Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way.

Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand + online presence  → Book Your Discovery Call

For a full list of our branding services → https://brandpsyche.co/work-with-us 

Discover the trends shaping the future of web design in 2025! From groundbreaking design aesthetics to functionality shifts, I'm sharing my top three predictions that will redefine how brands engage online in the year to come. Whether you’re building a new site or revamping an old one, this episode is packed with insights to future-proof your online presence.

Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way.

Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324

See a full list of branding services → https://brandpsyche.co/work-with-us 

Feeling overwhelmed by too many services? Struggling to attract your ideal clients? You're not alone! Today's episode of Business Her Way dives into the burning question: Should you have a signature offer?

Get ready for a hot take  (a quick, bite-sized episode) as I explore both sides of the coin:

** The Allure:**

• Laser-sharp focus: Attract dream clients with a clear message.
• Amplified sales: Convert interest into action with a streamlined offer.
• Brand clarity: Stand out from the crowd and be unforgettable.

** The Flip Side:**

• Boxed in? Risk limiting your offerings and stifling creativity.
• One-size-fits-all trap? Can your ideal client be neatly packaged?
• Marketing mayhem? Will it resonate with diverse audiences?

This episode is packed with real-life examples, practical tips, and NO pressure:

• Discover if a signature offer is your ride-or-die ‍♀️ or your business nemesis
• Get the tools to decide what's right for YOU and your unique goals
• Unleash your inner firecracker and rewrite the rules of your business

Don't miss this essential episode! Subscribe, share, and leave a review to join the conversation. ✨

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Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.

Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. On today's episode, Stephanie speaks with Sadie Fienberg of Butterfly Creative Projects. Listen in as Stephanie and Sadie talk business strategy, growth plans, and how to anchor your business in value-driven revenue practices. 

Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.

Sadie's Website: butterflycreativeprojects.com
Follow Sadie on Instagram: @sadiefienberg

And don't forget to leave us a review! With over 20,000 downloads + listens, your review helps others find podcasts just like this one. 

In this episode, I unveil the compelling reasons why planning your year ahead in November trumps waiting until January. Discover the advantages of getting a head start on your annual goals, and gain insights into a practical planning process.

I'll share my personal approach to year-ahead planning, outlining the steps I take and the key metrics I measure. Find out how to set the stage for a successful year by identifying your priorities, breaking down goals into actionable steps, and tracking progress throughout the months.

By planning in November, you'll be equipped to hit the ground running in January, ensuring a smoother and more productive year ahead. 

Ready to shine online?

Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324

And don't forget to download the One-Page Marketing Plan here: https://brandpsyche-strategies-llc.ck.page/ea31b48a6b 

Do you know the difference between marketing and branding? Like so many, most people spend considerable time marketing their business and not building their brand first. In this episode, Stephanie shares the very simple distinction between marketing and branding, and shares why every entrepreneur must make their branding a priority. 

Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way.

Book your Brand Blueprint → https://brandpsyche.co/brand-blueprint

Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324