"We have a great product, why is it so hard to sell?"

If you’ve heard this in your leadership meetings—or felt the sting of a ghosted demo and a "Frankenstein" CRM—you know that scaling in EMEA often feels like an uphill battle. But the high turnover and missed targets aren't "natural attrition." They are the result of an architecture problem.

Welcome to Built in EMEA, the podcast for the people actually doing the work of scaling revenue organizations in Europe, the Middle East, and Africa.

In this trailer, host Pavel Novák breaks down why most GTM strategies fail in the field:

• The Design Gap: Sales processes built by people who have never sold.
• The CRM Burden: Tools that create more work for sellers instead of removing it.
• The Support Void: Sellers standing in front of customers with zero context and no clear path to a decision.

What to expect from the show: We go beyond the clean frameworks that look great on a slide deck. Instead, we head straight for the messy, dirty building site where real companies are forged. Pavel sits down with go-to-market operators who have built something tangible in this region to discuss what broke, what worked, and what they would do differently.

This is your peer group if you are:

• A CEO wondering why growth feels more expensive than it should.
• An Operator (Enablement, RevOps, or Sales Leadership) trying to build the right thing in the right order.
• A Seller, CSM, or Engineer who has ever felt unsupported and wants to understand why.

Companies that scale well in EMEA aren't luckier—they’re just better architected.

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