In this episode of BRANDED WOR(L)DS, Steven Baumgaertner and Jeff Solomon sit down with Joseph Sommer, Founder & CEO of Whitestone. They explore how trust, culture, and long-term partnerships become a scalable business strategy—and why credibility matters more than visibility in today’s branded merchandise industry.

In this episode of BRANDED WOR(L)DS, Steven Baumgaertner and Jeff Solomon sit down with Joseph Sommer, Founder & CEO of Whitestone. They explore how trust, culture, and long-term partnerships become a scalable business strategy—and why credibility matters more than visibility in today’s branded merchandise industry.

In this episode of BRANDED WOR(L)DS, Steven Baumgaertner and Jeff Solomon sit down with Joseph Sommer, Founder &amp; CEO of Whitestone. They explore how trust, culture, and long-term partnerships become a scalable business strategy—and why credibility matters more than visibility in today’s branded merchandise industry.

Built on Trust – How Whitestone Turns Relationships into Scalable Impact

Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic.

It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges.

Why the Name "Branded WOR(L)DS"?
The title is a deliberate play on words:
•	"Branded Worlds" represents the global universe of branding, design, and communication.
•	"Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding.

This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.

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Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"? The title is a deliberate play on words: • "Branded Worlds" represents the global universe of branding, design, and communication. • "Branded Words" (with the parenthetical L) underlines the role of language, story, and meaning in branding. This duality reflects the core of the podcast: where products meet purpose, and messages shape markets.

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Built on Trust – How Whitestone Turns Relationships into Scalable Impact

Built on Trust – How Whitestone Turns Relationships into Scalable Impact