After three seasons as The Brand You Podcast, Caz and Toby are back - and this time, everything has a new name. In this teaser episode, they get honest about why the rebrand happened. The conversations, the audience, and the mission has all evolved beyond what the old name could hold, and Built To Be Seen finally says what the podcast has always been about.

Personal branding isn't really about branding anymore. It's about visibility, courage, identity, and showing up in a way that actually means something. Built speaks to the intentional, strategic work that goes into being known. To Be Seen speaks to the confidence, presence, and willingness to stop hiding that makes it all possible. Together, it's a philosophy, and in this episode, Caz and Toby unpack exactly what it means to them.

Season 4 is an upgrade. Expect more honest takes, deeper conversations, and a whole lot less waiting until you feel ready. Whether you want to be known for what you're brilliant at, show up without the cringe, or build a visibility that actually leads somewhere, you're in the right place. Welcome to Built To Be Seen.

In this episode, Caz and Toby dive into the real Law of Attraction, not the “light a candle and hope for the best” version, but the grounded, practical kind where your thoughts, emotions, and energy shape your behaviour, and your behaviour shapes your opportunities. They unpack how the energy you project online becomes a magnet for the people and possibilities that show up in your world. If your brand is feeling flat, forced, or invisible, this episode hands you the mindset shift that makes everything click.

Together, they explore why you can do everything “right” slick content, polished visuals, clear niche, and still feel like no one’s biting. Spoiler: it’s usually an energetic misalignment. They walk through the subtle signs that something’s off, like overthinking every post, attracting people who drain you, or feeling totally out of sync with your message. This is where they break down what “energy” actually means in branding (no incense required) and why alignment is just as crucial as strategy.

Finally, Caz and Toby walk listeners through how to realign without blowing everything up. Think: reconnecting with your mission, tweaking your message so it feels like you again, and shifting into a mindset that naturally attracts the right people. When your energy is congruent with your brand, you don’t have to chase opportunities, they start finding you. It’s branding, but with a heartbeat.

Follow the podcast on Instagram, where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

As we come to the end of the year, we wanted to take a moment to say a huge thank you to everyone who’s listened, shared, messaged us, and grown alongside us throughout 2025. Your support, questions, and curiosity have shaped this podcast more than you know 💛

In this New Year special episode, we’re reflecting on how personal branding showed up in 2025 - what evolved, what really resonated, and what mattered most when it came to visibility, confidence, and building trust online.

We dive into:

• The most popular episodes of the year and why they landed

• The topics you wanted to learn more about - straight from your listens, feedback, and DMs

• Our biggest takeaways from the conversations we’ve had across Season 3

• The patterns we’re seeing in personal branding right now, and what people are craving more of

  
  

We also look ahead to 2026, sharing what’s coming next for the podcast, what we’re excited about, and how personal branding is continuing to shift in a more human, values-led direction.

If you’ve been building your personal brand this year, or you’re thinking about how you want to show up going forward, this episode is a thoughtful, honest pause before we step into what’s next.

Thank you for being part of the Brand You community. Let’s take everything we’ve learned into the year ahead.

Follow the podcast on ⁠Instagram⁠, where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out ⁠Sparkhouse⁠ if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast - Happy New Year!

In this special guest episode, we sit down with the incredible Victoria Gordan (Vicki), founder of Pocket Rockets Cleaning, the woman who’s proved that even the most “ordinary” industries can build extraordinary personal brands. With 143K+ TikTok followers, 1.7M likes, and a recent feature on This Morning, Vicki has taken the humble world of cleaning and turned it into a magnetic online presence. We dig into how she did it, why it worked, and what her journey teaches all of us about showing up boldly in our own businesses.

Vicki takes us back to the very beginning of Pocket Rocket, the messy, scrappy, “I can’t believe I actually did that” early days, and shares how she slowly realised that she was her brand’s biggest asset. From awkward first videos to building real trust with her audience, she opens up about navigating fear, judgment, and the pressure of being the face of a growing company. We talk visibility, confidence, and the surprising way TikTok turned into a powerful engine for both connection and growth.

And then… the scale. From a local cleaning service to a national franchise, Vicki walks us through the “holy sh*t” milestones that changed everything, including that surreal TV moment. She also leaves listeners with her best advice for anyone scared to show up online: how to stay authentic, have fun with your content, and build a brand that not only attracts people but genuinely lifts your business. If you’ve ever thought, “My industry isn’t interesting enough,” this episode will change your mind.

Follow Vicki on TikTok or LinkedIn to follow her personal branding journey, and check out her website if you need any specialist cleans: https://pocketrockets.org.uk/

Follow the podcast on Instagram, where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode, Caz and Toby tackle the all-too-common excuse: “I don’t have time to build a personal brand.” Spoiler alert: you do — you just need a simple, intentional framework. They introduce their easy, repeatable personal brand power hour, built around three 20-minute blocks: Connect, Converse, and Create. It’s not about becoming a content monk; it’s about redirecting the time you already spend scrolling into something that actually moves your brand forward.

They dig into the first two blocks — connecting with new people and engaging in genuine conversations — and explain why these steps matter more than most people realise. The “20 minutes to new eyeballs” rule helps listeners grow their audience on purpose, instead of posting into the same tiny bubble. Then they break down how authentic, café-style engagement (not cringe, not spammy, not robotic) gets you seen faster than even the most perfectly crafted post.

To wrap it all together, they show how the final 20 minutes can effortlessly turn daily interactions into tomorrow’s content without the pressure of perfection. One thought, one takeaway, one call-to-action — boom, done. They close the episode with the mindset shift that changes everything: create before you consume. Because if you’ve got time to scroll, you’ve got time to build a brand that people remember.

Follow the podcast on Instagram, where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode, Caz and Toby pick up right where Episode 6 left off, after diving into collaborations and partnerships, they shift the spotlight to the heartbeat behind every strong personal brand: your story. They unpack what “brand narrative” actually means (hint: it’s not your job title or that overly polished bio you wrote at 1am). Instead, it’s the thread that ties your beliefs, values, experiences, and personality together into something people can genuinely connect with.

From there, they wade straight into the good stuff: the messy middle. The detours, pivots, lessons learned, awkward moments, and human bits we’re so often tempted to hide. Caz shares why these imperfect parts are usually the exact thing that builds trust, while Toby breaks down how to share strategically without tipping into oversharing. They explore why “I’m a coach/designer/photographer” is the least interesting thing about you, and how zooming out to your mission and moments makes your story infinitely more magnetic.

And, in classic Brand You fashion, they hand you permission to start telling your story right now, messy, in progress, and beautifully human, because it doesn’t need to be dramatic or complete to be powerful.

Follow the podcast on Instagram, where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

This week, we’re asking a big question: is your personal brand future-proof? In a world that’s constantly shifting, new platforms, changing algorithms, AI everything, we’re exploring how to build a brand that stays relevant, resilient, and rooted in who you are (not just what you do). Spoiler: future-proofing isn’t about chasing trends, it’s about creating something that can evolve with you over time.

We get into the danger of over-identifying with a niche, job title, or platform, and what can happen when the thing your brand is built on suddenly shifts or disappears. Whether it’s creators burning out, industries evolving, or AI changing the game, we’re talking about how to build a personal brand that has depth, flexibility, and staying power. Values-led branding, strong storytelling, and a clear sense of purpose? That’s what keeps you grounded when things get uncertain.

You’ll also hear our take on pivoting without losing trust, evolving your offers without abandoning your audience, and staying curious in a way that keeps your brand alive and human. If you’ve ever felt boxed in by your brand, or unsure how to grow it without breaking it, this one’s for you. Think of it as a roadmap for showing up now and building something that lasts.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode, we’re diving into the power of collaborations and partnerships, and how they can seriously expand your brand’s reach. We’re talking about why building your personal brand doesn’t have to be a solo mission, and how the right collab can help you grow your audience, boost credibility, and spark creative energy you just don’t get on your own.

We unpack the many shapes a partnership can take, from simple Instagram Lives and podcast guest swaps, to styled shoots, affiliate referrals, and co-created offers. You don’t need a massive following or fancy budget to collaborate well, just clear communication, aligned values, and a mutual goal. We also get real about red flags to look out for, and a few honest lessons from our own collaboration on this podcast.

If you’re ready to stop doing everything yourself and start building with others, this one’s for you. Whether you’re dreaming of a content collab or finally reaching out to someone you admire, this episode will help you do it with confidence and clarity. Action step? Make a list of 3 people you’d love to collaborate with, and don’t be afraid to start the conversation.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

Let’s be honest, building a personal brand isn’t all wins and polished posts. In this episode, we’re pulling back the curtain on the emotional rollercoaster that comes with showing up online. From shaky starts to moments of feeling totally on fire (and then…not), we talk about how confidence isn’t a fixed state, and why that’s completely okay. If you’ve ever felt like you need to “feel confident” before you show up, we’re here to gently challenge that.

We also dig into criticism, because it will come, whether it’s from strangers online or the people closest to you. We’re sharing our own experiences with unhelpful feedback, awkward messages, and the well-meaning-but-wounding comments from friends and family. More importantly, we talk about how to separate the helpful from the harmful, and how to keep your voice steady even when your confidence wobbles.

From the vulnerability of being visible to the dreaded “personal brand hangover” (you know the one, when you want to delete everything and go live in a cave), we’re naming the hard parts so you know you’re not alone. And we’re ending with the stuff that helps: remembering your “why,” finding those small wins, and showing up again, not because you feel 100% ready, but because your message matters. This one’s for anyone riding the ups and downs of building something real.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

This week we’re joined by Charlie Lawson, aka The Unnatural Networker, for a refreshingly real conversation about what networking actually looks like when you’re building a personal brand. Spoiler alert: it’s not about schmoozing or handing out business cards at awkward events. Whether you’re showing up on LinkedIn, sliding into DMs, or chatting over coffee, networking is simply about building genuine relationships, and that makes it a powerful extension of your brand.

Charlie shares practical strategies for connecting online without sounding robotic, from commenting with intention to keeping follow-ups friendly (not pitchy). We also explore the sweet spot where online and offline networking collide, how to turn a LinkedIn conversation into a real-life collaboration, and why those in-person moments can solidify the trust you’ve been building online. It’s all about blending visibility with connection, and showing up in ways that feel good and real.

If you’ve ever told yourself you’re “just not a networker,” this one’s for you. Charlie debunks the myths that hold people back, from imposter syndrome to the fear of not having anything valuable to say, and offers mindset shifts to help you show up with confidence. Because your personal brand isn’t just what you post, it’s how you connect. And building relationships the real way? That’s where the magic (and the referrals) happen.

Follow Charlie on LinkedIn and visit his website to learn more about the work he does and to purchase his books: https://unnaturalsuccess.com/

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Check out Sparkhouse if you’re based in Lincoln and are looking for affordable, flexible and buildable office spaces.

Welcome to Brand You, the Ultimate Personal Branding Podcast.