Change is the constant in today's Marketing. The firms that adapt to that reality will survive. Those marketing employers that hold to conventional practices like daily office commutes and spliffs like Starbucks gift cards won't survive this environment for long. 

My guest Amanda Farley knows this very well. She is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear, a marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Amanda’s experience includes a dozen years *A rising star on the American conference circuit, Amanda has electrified numerous search and social marketing conferences including SMX (Advanced, West, Report, etc.), HeroConf, PRSA Detroit, FoundCon, and TogetherDigital. She published critically respected thought leadership articles in first tier industry publications including SearchEngineLand and MarketingLand. Amanda judges the annual Global Content Awards and UK App Awards. She has also been a finalist for Landy’s Search Female Marketer of the Year.

People/Products/Concepts Mentioned in Show

• Compensation Scale Surveys & calculations
• Amanda's LinkedIn Profile 
• Amanda's email 

For more details, please visit https://funnelreboot.com/episode-98-built-to-change-how-to-future-proof-your-marketing-team-with-amanda-farley/