Welcome to Built to Flow: the podcast for seasoned entrepreneurs and service providers who are ready to grow their business in alignment with their life.

In this trailer episode, host Heather Crabtree, business strategist, 3x founder, and creator of the Built to Flow Framework, shares the evolution from her previous podcast, Your Savvy Business, into a deeper, more sustainable way of leading.

She opens up about what shifted in her life and business after the loss of her daughter in 2023, how her approach has always resisted hustle culture, and why she’s helping others grow with more clarity, capacity, and rhythm.

You’ll also get a behind-the-scenes look at what to expect from the episodes ahead and how her upcoming book fits into the bigger picture.

If you’ve outgrown outdated strategies and want a business that supports who you are now, this is your space. Because every season of business calls for something different. You need a business that flows.

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

In this podcast episode, I chat with another one of the Your Success Squad members, Mallika Malhotra, an award-winning brand strategist, mentor, and speaker. We delve into Mallika's framework, and how it helped her improve and sell her high ticket offer, her mastermind. 

Learn more about how you can work with me in 2024.

What's in this episode:

[00:01:23] Framework Refinement 

[00:03:41] Mallika's Framework

[00:11:33] Conversion Event Created from Framework

[00:13:41] Optimizing Framework for Content Creation

[00:18:48] Framework in Speaking Engagements

[00:21:00] Her High Ticket Offer, Brand Breakthrough Mastermind

Mallika Malhotra

Website

Mastermind

Instagram

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

Looking for a fun way to build your list and lead people to your signature offer, try branded virtual events.

In this episode, I chat with one of the members of my thrivemind - Your Success Squad, Amanda Shuman of CarryLove Designs about using free + paid branded virtual events to sell her premium offer...The Signature Experience (brand strategy + messaging, brand design, website copy + design and launch strategy and marketing.)

What's in this episode:

[00:01:13] Branded virtual events

[00:04:22] How Amanda promoted her free challenge event

[00:08:19] Mindset shift she made during promoting the event

[00:09:55] How much she charged for the paid event

[00:12:12] How much she made from the event

Learn more about how you can work with me in 2024.

CarryLove Designs

Website

Resources

Instagram

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

In this episode Ads + Funnel Expert, Ashleigh Chanél and I talk all about growing your business with Facebook + Instagram Ads. 

Are you ready to grow your business as an experienced online coach or service pro?
Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded.

What's in this episode:

[00:08:00] Getting qualified people by creating ads based on goals and customer buyer journey

[00:14:20] How to know it is time to run ads

[00:24:50] When to start running ads

[00:30:00] 3 things you need to have in place before you launch your ads

[00:38:00] Different types of ads you need

If you want to learn more from Ashleigh:
Take Ashleigh's quiz to find out your high ticket lead generation strategy?

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

Warning: We talk about cancer and depression in this episode. We also use language that may be sensitive to you or little ears, so if this may trigger you, you may want to skip this episode. 

In this episode Mindset & Emotional Intelligence Coach, Topsie VandenBosch and I talk all about mindset and emotional intelligence in regards to entrepreneurship. 

Are you ready to grow your business as an experienced online coach or service pro?
Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded.

What's in this episode:

[00:04:20] Differentiating mindset and emotional intelligence

[00:12:43] The all or nothing thought patterns that entrepreneurs struggle with

[00:19:40] Identity and entrepreneurship

[00:27:32] Self sabotage and how it can show up as entrepreneurs

[00:42:30] Imposter syndrome

If you want to learn more from Topsie:
Get Topsie's free guide to destroying the mindset spirals in entrepreneurship

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

In this episode, Workflow Strategist Krystal Clark, CEO of Organize Your Empire®, joins me to discuss how to organize your business to set it up for growth. Krystal shares her expertise on creating systems and workflows that work with your business and how organizing your digital back office operations with systems and workflow automations can let you stress less and live more life outside of the office.

What's in this episode:

[00:04:56] 4 parts of the Organize Your Empire® framework

[00:09:12] Setting up your systems based on your service offerings

[00:13:33] Establishing routines with Inbox project management

[00:35:44] Efficient templates to maximize productivity and profitability

[00:44:53] How to save time and effort by automating your process

[00:47:33] How to personalize automated experiences while avoiding robotic interactions

Resources:
Get your copy of my free business magazine, Business Minded.

Grab Krystal's free Get Organized Guide
Check out the Organize Your Empire® Shortcut Shop

**Note, at time of publication, Krystal's membership is closed, however, all resources can be found in the template shop.

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

In this episode, Podcast Strategist Caroline Hull, CEO of Wildhome Podcasting, joins me to discuss how to use your podcast to grow your business. Caroline shares her expertise on podcast strategy and management, offering valuable insights on leveraging your podcast to attract and convert listeners into buyers.

What's in this episode:

[04:20] How is Your Podcast Aligning with Your Business Goals

[06:42] How Does Your Podcast Fit Within Your Overall Marketing Strategy

[14:45] How Will Your Podcast Fit Into Your Weekly Schedule as a Business Owner

[22:45] Planning for Your Podcast Episodes

[31:33] Call to Action for Your Podcast

Resources:
Get your copy of my free business magazine, Business Minded.

Grab your free Podcast Content Kit from Caroline here!

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

In this episode, Pinterest expert Jana O. discusses how to drive business growth using Pinterest. Jana shares her expertise on leveraging Pinterest as a search engine. She covers how to create a Pinterest bio that attracts followers. We discuss how to use Pinterest for lead generation. She covers the three phases of Pinterest growth. Jana talks about the Pinterest plan that she uses how long you need to focus on pinning before looking at the ROI. Whether you're new to Pinterest or have dabbled in it before, this episode will provide you with valuable insights on harnessing Pinterest's potential to attract more clients and increase website traffic.

[00:07:19] Pinterest bio

[00:11:38] Lead generation with Pinterest

[[00:21:57] 3 Pinterest Phases

[00:35:28] Idea Pins 

Are you ready to grow your business as an experienced online coach or service pro?
Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded.

If you want to grow your business with Pinterest:
Get Jana's free masterclass: 5 Secrets for Getting Clients- Using Pinterest.

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

In this episode, I discuss the importance of using YouTube to grow your business by attracting high-quality leads and increasing sales with my guest, Jamar Diggs of J Diggs Media. Jamar emphasizes the importance of having a strategy and creating content that targets the problem-aware stage of potential clients. He also explains the difference between using YouTube as a creator/influencer and using it as a business owner. The episode covers the importance of visual branding, the five types of videos that online coaches and service providers should create, and the common mistakes that business owners make when launching their YouTube channel.

What's in this episode:

Creating Content for Problem-Aware Stage [00:02:35] 

Branding and Visual Cohesiveness [00:11:33] 

Five Video Types for YouTube Strategy [00:16:59] 

Importance of Strategy and Getting Viewers Off YouTube [00:15:28] 

Recommended number of videos per month + equipment [00:25:33] 

Five Common Mistakes When Launching a YouTube Channel [00:39:31]

Are you ready to grow your business as an experienced online coach or service pro?
Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded.

If you want to grow your business with YouTube:
Get Jamar's free training: YouTube Lead Generation Blueprint.

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree

In this episode, we discuss all the reasons why having a signature framework is important for your business as an experienced online coach or service pro. We also discuss how you can use your signature framework with your clients + customers, internally with your team and to market + sell your offers. I walk you through my signature framework and share ways you can create or refine your signature framework right away!

Links
Business Minded Magazine

Your Next Steps Strategy Sesh

1:1 Private Coaching

How to Create Your Signature Framework

Loved the episode? Have a question? Text me here!

Not sure what kind of support fits your business right now?

What business season are you in? Pull your free Business Season Card at builttoflow.com/read — takes five minutes.

Prefer to explore at your own pace? Your Next Move Workshop walks you through the ALIGN Method on your own time. [relaunching soon]

Ready for one-on-one support? The Shift Session is a private 90-minute strategy call. [relaunching soon]

Interested in ongoing strategic support? The Built to Flow Lab is a year-long advisory partnership. [relaunching soon]

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree