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Built to Last: Michael Goodman on Multi-Generational Ownership Without Outside Capital
In this episode of The Trusted Adviser, Rob Pyne sits down with Michael Goodman, founder of Wealthstream Advisors and now President of Greenspring Advisors, for an honest and thoughtful conversation about what it really takes to build an advice firm that outlives its founders.
At a time when private equity is reshaping the advice profession, Michael chose a very different path. In 2025, he led Wealthstream into a merger with Greenspring Advisors — not for liquidity, not for scale at any cost, but to strengthen multi-generational employee ownership and build a governance structure designed for the future.
In this candid discussion, Michael shares:
Why remaining independent required broadening the shareholder base
The personal realisations that shaped his decision to avoid outside capital
How his role has evolved from founder to “bench coach” and strategic partner
What it feels like to step into formal governance after years of leading a smaller firm
How two culturally aligned firms blended processes, values, and people
Why the next generation — not external investors — should own the decision-making power
The early surprises, wins, and cultural moments that affirmed the merger
His hopes for the firm he will ultimately hand over, not sell off
This episode offers rare insight into succession planning, governance evolution, and leadership transition from someone who has lived through the complexity — and made deliberate, values-based decisions at every step.
Whether you’re a founder thinking about succession, an adviser stepping into leadership, or simply curious about what the future of independent advice can look like, Michael’s story offers clarity, conviction, and inspiration.
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By Rob PyneIn this episode of The Trusted Adviser, Rob Pyne sits down with Michael Goodman, founder of Wealthstream Advisors and now President of Greenspring Advisors, for an honest and thoughtful conversation about what it really takes to build an advice firm that outlives its founders.
At a time when private equity is reshaping the advice profession, Michael chose a very different path. In 2025, he led Wealthstream into a merger with Greenspring Advisors — not for liquidity, not for scale at any cost, but to strengthen multi-generational employee ownership and build a governance structure designed for the future.
In this candid discussion, Michael shares:
Why remaining independent required broadening the shareholder base
The personal realisations that shaped his decision to avoid outside capital
How his role has evolved from founder to “bench coach” and strategic partner
What it feels like to step into formal governance after years of leading a smaller firm
How two culturally aligned firms blended processes, values, and people
Why the next generation — not external investors — should own the decision-making power
The early surprises, wins, and cultural moments that affirmed the merger
His hopes for the firm he will ultimately hand over, not sell off
This episode offers rare insight into succession planning, governance evolution, and leadership transition from someone who has lived through the complexity — and made deliberate, values-based decisions at every step.
Whether you’re a founder thinking about succession, an adviser stepping into leadership, or simply curious about what the future of independent advice can look like, Michael’s story offers clarity, conviction, and inspiration.