From hand-crafted beginnings to running two thriving businesses, Robert Franco’s story is one of grit, vision, and relentless passion for the craft. In this episode, we sit down with the founder of The Franco Company and Dallas Cabinet Company to explore how a side hustle in custom woodworking evolved into a full-scale design empire.

Robert shares the early moments that sparked his love for building, the challenges of scaling a business rooted in artistry, and how he’s balancing craftsmanship with entrepreneurship in a competitive market. Whether you're a maker, a business builder, or just love a good origin story, this conversation will leave you inspired to carve your own path — one project at a time.

Tune in to hear:

• How Robert went from small-shop builds to custom kitchen installations across Dallas

• Lessons in brand-building, client relationships, and growth

• The tools (and mindset) that keep his passion sharp

This one’s for the dreamers, doers, and builders.