Blue Ocean Strategy is written by INSEAD professors W. Chan Kim and Renee Mauborge, and is a global bestseller that has been translated into over 45 languages. The book discusses the value of making strategic leaps which render the competition irrelevant.  The authors provide tools and lay out analytical frameworks that can help a company or organization capitalize on the "blue ocean" of unexplored areas that define entirely new markets to redefine an area of business.

Blue Ocean Strategy Book Summary: Create A Business Without Competition

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