Today I wanted to talk about unique selling propositions - a common phrase often thrown around in the business world, but one that many businesses usually miss the point of.

In my experience, businesses either go two ways with USPs - both approaches are extremes, and they’re both wrong.

These are my top tips to get your USPs bang on.

This is a #BulletpointBusiness episode of The Carl Reader Show, where I’ll distil complicated business concepts into bulletpoints that you can take away and action.