What happens when you lose your job and bet everything on building something better? Dave Shine, CEO and co-founder of dBMEDx, joins Bullseye Breakdown to share the raw, honest story of how a medtech startup bootstrapped its way to disrupting hospitals across the country.We talk about building in obscurity, surviving a brutal sales cycle, competing with industry giants, and leading with empathy. Dave breaks down how they built a fully automatic bladder scanner that’s transforming post-op care—and how their culture-first approach helped them scale without losing their soul.Whether you’re a founder, operator, or just obsessed with how businesses grow from grit, this one is full of powerful takeaways.🎯 In this episode:0:00 – Dave Shine Intro7:01 – The Pressure Test: Competing Against Giants27:52 – Scaling Secrets: Growing a MedTech Company43:56 – The Market Edge: Trends in Healthcare Tech48:21 – Hitting the Mark: Building a Simpler, Smarter Product53:00 – Best Bad Advice55:27 – The Takeaway Shot🔥 What You’ll Learn:Why hospitals are the hardest customersHow to win without undercutting your valuesWhat culture really looks like in a manufacturing companyHow to scale without selling outThe mental shift that happens the moment you decide to bet on yourself👤 Guest:Dave ShineCEO & Co-Founder, dBMEDx👋 Hosted by:Dustin WeaverFounder of Brand Builder | Host of Bullseye BreakdownSubscribe for weekly breakdowns of high-performance founders, operators, and problem-solvers.