The bullseye framework is a simple method that enables you to prioritize over the marketing channels that will make your company gain traction.

The premise is that when you grow a company from scratch, in most cases, you don’t have a massive marketing budget. This requires a scientific method for marketing experimentation to prioritize on those channels that have the highest potential.

Often, this marketing prioritization process will bring you to experiment with new marketing channels which might still be underutilized by your competitors, and for such reason also the ones with the highest potential.

The bullseye framework was manufactured by Gabriel Weinberg, Justin Mares, in their book, Traction.

Let me give you a bit of background about the story of one of the authors, Gabriel Weinberg, and how they came up with this framework.