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Bunnings AI Error, Step One Slump & BFCM Insights
This week, Mal and Alex break down the biggest stories shaping Australian ecommerce and retail. From AI slip-ups to collapsing kids’ brands, booming APAC Black Friday numbers, and a world-first social media ban, this episode covers the signals founders need to be watching as we head into 2026.
Bunnings AI Illegal Advice — Their chatbot gave unsafe electrical guidance, highlighting the risks of AI deployments without proper guardrails.
Step One Sales Slump — The underwear brand forecasts a 31–37% drop as overexpansion and category fatigue collide with cost-of-living pressure.
Go-To Winds Down Gro-To — Zoë Foster Blake quietly closes the kids’ line to refocus resources and protect the core brand.
Smiggle Struggles — Premier Retail flags weak sales as parents trade down on non-essential kids’ stationery.
Loyalty Shift to Recognition — Points are losing power; emotional recognition, identity and belonging now drive true loyalty.
BFCM 2025 Data — APAC sales surge, POS grows 54%, and Australia ranks #3 globally as Black Friday becomes an omnichannel event.
Under-16 Social Media Ban — Age verification wipes out teen audiences on major platforms, reshaping youth marketing and influencer ecosystems.
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By Ecom NationThis week, Mal and Alex break down the biggest stories shaping Australian ecommerce and retail. From AI slip-ups to collapsing kids’ brands, booming APAC Black Friday numbers, and a world-first social media ban, this episode covers the signals founders need to be watching as we head into 2026.
Bunnings AI Illegal Advice — Their chatbot gave unsafe electrical guidance, highlighting the risks of AI deployments without proper guardrails.
Step One Sales Slump — The underwear brand forecasts a 31–37% drop as overexpansion and category fatigue collide with cost-of-living pressure.
Go-To Winds Down Gro-To — Zoë Foster Blake quietly closes the kids’ line to refocus resources and protect the core brand.
Smiggle Struggles — Premier Retail flags weak sales as parents trade down on non-essential kids’ stationery.
Loyalty Shift to Recognition — Points are losing power; emotional recognition, identity and belonging now drive true loyalty.
BFCM 2025 Data — APAC sales surge, POS grows 54%, and Australia ranks #3 globally as Black Friday becomes an omnichannel event.
Under-16 Social Media Ban — Age verification wipes out teen audiences on major platforms, reshaping youth marketing and influencer ecosystems.