Fresh Air's Michaela Hallam interviews another brilliant marketer, live at MAD//Fest 2024.  This week it's BUPA's Fiona Bosman - she talks about the power of the big idea, her exciting plans at BUPA and their partnership with the All Blacks. See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Fresh Air's Michaela Hallam interviews another brilliant marketer, live at MAD//Fest 2024. This week it's BUPA's Fiona Bosman - she talks about the power of the big idea, her exciting plans at BUPA and their partnership with the All Blacks. See omnystudio.com/listener for privacy information.

Fresh Air's Michaela Hallam interviews another brilliant marketer, live at MAD//Fest 2024.&nbsp; This week it's BUPA's Fiona Bosman - she talks about the power of the big idea, her exciting plans at BUPA and their partnership with the All Blacks.&nbsp;See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

BUPA's Fiona Bosman - Monotony is Not My Thing

The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival
Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.
MAD//Pod is a Fresh Air Production. www.freshair.audio

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The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam. MAD//Pod is a Fresh Air Production. www.freshair.audio

The official MAD//Fest podcast, recorded at the&nbsp;UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival
Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam.
MAD//Pod is a Fresh Air Production. www.freshair.audio

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BUPA's Fiona Bosman - Monotony is Not My Thing

BUPA's Fiona Bosman - Monotony is Not My Thing