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Burberry Brand Rescue Marketing Strategy
Here's how Burberry went from "chav couture" to luxury's digital pioneer, and what three CEOs, a £41M loss, and a trench coat teach about brand consistency.
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By Angad SingiHere's how Burberry went from "chav couture" to luxury's digital pioneer, and what three CEOs, a £41M loss, and a trench coat teach about brand consistency.