By Association

Burberry's Rebrand, Pharrell Joins LV, Elon Fixes Twitter & AI Video Advances


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Burberry has revealed a new logo and campaign under the creative direction of Daniel Lee. Re-introducing thin lettering and an illustrative take on the horse emblem. We're huge fans of this new look for the brand, listen to find out why. 

Pharrell Williams has been appointed as Menswear Creative Director at Louis Vuitton, replacing Virgil Abloh after he passed and held the position last year. What does this mean for an industry that seems to be suddenly taken over by the famous (seemingly) outside of it? 

Elon Musk is obsessed with the amount of engagement his posts are receiving. He fired two engineers after they told him his tweets are lower in the algorithm due to a lower interest in him generally, the problem is 'fixed' by other workers at Twitter and he's bumped back into high reach on the platform. Is this ethically right? Of course not. But we look into how this really is all around us and in fact a much wider issue entirely. 

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By AssociationBy Maurice Ajanaku & Emma Hooper

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