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Burger King CMO - Fernando Machado talks to George Olver on Movidiam Creative Leaders
It was with great pleasure that we welcomed Fernando Machado, CMO of Burger King, to the Movidiam podcast. Burger King has been showered in Client of the Year awards and, in this episode, Fernando reveals to us the secret to their huge success and the remarkable ethos and culture with which they drive their brand. Taking risks and backing your agencies as partners - 'we are in the same boat'.
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By MovidiamIt was with great pleasure that we welcomed Fernando Machado, CMO of Burger King, to the Movidiam podcast. Burger King has been showered in Client of the Year awards and, in this episode, Fernando reveals to us the secret to their huge success and the remarkable ethos and culture with which they drive their brand. Taking risks and backing your agencies as partners - 'we are in the same boat'.